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Posts Tagged ‘Honolulu’

This is interesting timing because April is Alcohol Responsibility Month and the partnership announcement stated nothing about responsible drinking and riding!

Sailor Jerry Spiced Rum

The multi-year marketing partnership was announced this month and the two companies will honor the father of American old school tattooing, Norman “Sailor Jerry” Collins and unveil a series of twenty-two customized Harley-Davidson motorcycles designed by high profile artists and visionaries from around the U.S.

If you are unfamiliar with Norman “Sailor Jerry” Collins story, after serving in the U.S. Navy during WWII, he dedicated his life honing the art of tattooing out of his shop on Hotel Street in Honolulu. His shop became the must-stop destination for sailors on their shore-leave.

In the 50’s and 60’s, Americans getting tattoos included the most aggressive elements of counterculture.  And it was a time of another level of commitment to inscribe your body with an image that permanently stated your beliefs, affiliation or anti-establishment attitude.  In the 70’s and early 80’s, getting aggressively tattooed and pierced became a mark of punk culture’s disdain for conformity and social mobility.  Today the range of things that people express with tattoos continues to widen.

Oregon Has 2nd Highest Alcohol-Impaired Driving Fatalities From 2014-2015

But, I’m intrigued about this motorcycle and spiced rum marketing partnership which has some historical IRONY.  First, as previously mentioned the two companies chose April to kick-off the marketing partnership which  officially celebrates Alcohol Responsibility Month.  On the surface, that seems a bit tone deaf considering the increasing number of automobile and motorcycle accidents/deaths related to impaired driving.  In addition, is the fact that Norman “Sailor Jerry” Collins was out riding his Harley-Davidson in 1973 when he had the heart attack that took his life (after collapsing in a cold sweat, he got back on his bike and rode home).  So, when Scott Beck, Harley-Davidson director of marketing stated: “We are struck by the natural ties Sailor Jerry has to the motorcycle culture” it raises some awkwardness in my view and wonder how the two companies ever got mixed up in all this in the first place.

But I’ll stop reflecting and focus on the announcement.

According to the Milwaukee Biz Times — the two companies said the partnership would “come to life in bars, restaurants, Harley-Davidson dealerships and joint celebrations around the country” and consumers should expect a number of shared events leading up to Harley’s 115th anniversary in 2018.  “Sailor Jerry Spiced Rum and Harley-Davidson are all about freedom of expression and customization, whether that is expressed by a Norman Collins tattoo or a bike,” said Scott Beck, Harley-Davidson director of marketing.

The first event will be the unveiling of 22 customized motorcycles at the Harley-Davidson Museum on May 2. Harley’s Forty-Eight, Iron 833 and Roadster models were used for the project.

The artists will incorporate the flash art style of “Sailor Jerry” into their motorcycle design.  And members of the Harley-Davison styling team will also work on the motorcycles to inspire their designs.  The custom motorcycles will be on display at events at liquor retailers, Sailor Jerry’s Fleet Week New York celebrations, the Harley-Davidson Museum and more. The motorcycles will also be available to win in a sweepstakes that starts May 15.

Clearly the reckless spirit of motorcycle riding and alcohol don’t mix.  However, the collaboration with Harley-Davidson and Sailor Jerry Spiced Rum does have a natural feel about it and I’ll be curious to see some of the artwork and craftsmanship that comes from the partnership.

Photos courtesy of Sailor Jerry Spiced Rum and Responsibility Org.

All Rights Reserved (C) Northwest Harley Blog

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Military_ShipOn this Veterans Day we still feel the shock of the 13 who were killed and the 43 injured on the base of Fort Hood just 6 days ago.

I have not been injured or nearly killed by a roadside bomb in Iraq.  Nor do I personally understand the trials and long road to recovery that the injuries of war demand.  In war, these events are called battles.  In our own country, by the hand of an American soldier, these events are called a massacre.  The victims were hit not by an exploding IED, responsible for close to 85 percent of the injuries and deaths in Afghanistan, they were hit by bullets, dozens of shots fired from a pistol by a psychologically disturbed individual.  The victims of this tragedy are not only those who were physically harmed, but also their families, loved ones and comrades.  They will need our support, on Veterans Day, and beyond.

Today I say thank you as we commemorate, remember, and honor those who have put themselves in harm’s way for their country.

Photo take in Pearl Harbor, Honolulu, HI.

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Elvis Presley - 1957 Harley-Davidson FLH

Elvis Presley - 1957 Harley-Davidson FLH

This month marks the 40th Anniversary of Elvis Presley’s return to live concert performances in Las Vegas in 1969. 

It had been 8 years since Elvis last performed a live benefit concert in Honolulu, his first post-Army appearance, and after 8 years of recording sessions at American Studios and movie making he started his record breaking engagement in July of 1969. When he opened at the International Hotel for a four-week, 57-show engagement, it broke all existing Las Vegas attendance records.  At the time it was the largest showroom in Las Vegas, holding more than 2000 people.

elvis_enthusiastYou don’t have to drink the Elvis cool-aid to know he enjoy Harley-Davidson motorcycles. Elvis became a lifelong bike enthusiast and was a member of the American Motorcyclist Association (AMA).  Sometime in 1955 after earning a regular income he purchased his first H-D.  It was a small ’56 ST165.  Your basic entry level model with 165cc that was sometimes incorrectly referred to as the Harley Hummer.

In January 1956 he bought a new Model KH from the Memphis H-D dealer and in May of that year he appeared on the cover of Harley’s The Enthusiast magazine riding that ’56 KH.   The ’56 Model KH was 54ci (883cc) side valve motorcycle and the precursor of today’s Sportster which was released in 1957 with an overhead valve motor.  After just a few months Elvis moved up to a larger motorcycle when he purchased a 1957 Harley-Davidson FLH.  At the time The Atomic Powered Singer wrote: 

“Elvis bought his new Harley on November 1, 1956 while he was in downtown Memphis to have his Continental Mark II insured. Later in the day Natalie Wood, clad in jeans, climbed up on the seat behind Elvis and they gunned out from the Audubon Drive driveway and roared around the Memphis streets for three hours accompanied by a motorcycle policeman and Nick Adams, who was riding Elvis’ old Harley Davidson.”

Elvis Presley passed away August 16, 1977.   CKX continues to market and TCB for the “King”.  To commemorate his passing Elvis Presley Enterprises, Inc. (EPE) and Graceland H-D are offering to sale five special edition 2009 Harley-Davidson Street Glide with Elvis imagery at $50,731 each.  Buyers will be treated to a unique bike delivery experience in Memphis during Elvis Week and can participate in the various Elvis rides.

I might be in the Vegas/Laughlin area later this month and will let you know if there are any Elvis “sightings.”

Photo courtesy of H-D Enthusiast Magazine and photographer Ted Bruehl.

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