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Posts Tagged ‘H-D lifestyle’

Harley-Davidson Out-Performers

The 1970 Harley-Davidson Out-Performers

In the last few years Harley-Davidson has been known to confront stereotypes in their advertising.

Think “E Pluribus Unum” campaign which means “Out of many, one”, and it is promoting the uniqueness of the Harley-Davidson riders.  Or how about the “No Cages” campaign which puts “real” Harley riders in the spotlight, to reinforce the image of what you think about motorcycle riders.

If nothing else the motor company should get credit, it does have a highly developed capacity to adapt their business to change.  In the mid-70’s, A.M.F. went too far when it replaced the Harley name with its own.  Apparently unaware of the magnitude of that marketing decision.

What kept Harley going in those dark days, and what is driving it now, is the fact that the motorcycle it makes is not just a product, but rather the centerpiece of a lifestyle, “Hook”.

So on #TBT (Throwback Thursday) here is a 1970 advert about how Harley-Davidson was Out-performing!

Photo courtesy of H-D and Adbranch.com

All Rights Reserved © Northwest Harley Blog

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The Changing Faces Of Harley-Davidson Owners

Don’t you just like that word?!

You’re either out of the inner circle or working hard to remain firmly in the trusted seat.

Maybe you’re that guy who is tired of missing out on his friends’ weekend motorcycle trip because he doesn’t ride. Or maybe she’s the woman who has been a passenger for years and wants to ride her own ride. Maybe you’re that middle-aged guy who sees a kid on a dirt bike and remembers the happy riding days of his youth, and suddenly can’t recall why he ever stopped riding. Or the young woman who spots a sleek new “72” in the local Mall and suddenly decides, with absolute certainty and no warning, that she simply must have it and learn to ride it.

There are many different ways or reasons to get into motorcycling, but the common riding experience is inclusive for everyone.

And speaking of inclusion, last month I read how more and more businesses are looking to make sure they get their fair share of the black dollar and how H-D is no exception in making sure that this community is appreciated for helping strengthen their bottom line.  In fact,  there were reports of African-American reporters who were completely immersed (read wined and dined in Milwaukee on H-D’s dime) into the biker culture with the motor company for three days and pitched on the company attributes in hopes of them writing about the experience and then even more African-Americans coming over to participate in the H-D lifestyle.

If nothing else, Harley-Davidson, is showing how serious it is about broadening its reach.

I’ve often blogged, that if the motorcycle industry is to be reborn — and even the quickest scan of sales statistics is enough to know a rebirth is necessary — it will come from expansion into long-ignored niches, such as youth, women and minorities. We Boomers are quickly approaching our doddering years and will soon be trading up to trikes if we’re lucky or for walking sticks if not.

These days if you meander into any Harley dealer you’ll likely find: a pink-haired twenty-something white woman who could be a student to a bandana-ed Hispanic man that is a police officer and all nondescript types in between who ride. Oh sure there is the occasional tatted up true blue stereotype white male rock star trying to look gritty and the ever present old time long haired grey bearded biker.  But, Harley’s message is simple: They are no longer a niche brand. They are no longer focused on Boomers who hijacked the brand during the last decade. They are for everyone.

The claim is that no stereotypical Harley-Davidson rider exists anymore.  I say welcome to the family and a trusted seat in the inner circle!

Photo courtesy of Flickr

All Rights Reserved © Northwest Harley Blog

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