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Posts Tagged ‘Green Marketing’

Military_Appreciation

American Bombshell - Marisa Miller

Didn’t you know?

Critics argue that “green” is a passing fad. But, don’t tell Harley-Davidson because the marketing professionals have rolled out a military green marketing and media campaign with “American Bombshell” Marisa Miller.

I’m not talking about an “Inconvenient Truth” or environmental type of green.  Yes, Virginia — I’m talking fashion and the wearing of or riding a Green colored motorcycle. The color comes in all shades and the fashion experts suggest/hype that it’s as fresh as Peppermint!

Yesterday, H-D announced that Marisa Miller expanded her relationship and will salute active and retired U.S. military personnel during the month of November.  This is part of the company’s first-ever “Military Appreciation Month” campaign.  Cool and just in time for Veterans Day!

Sporting minimal clothing, Ms. Miller will be sitting alongside H-D motorcycles in military-themed (read Green) creative, including print and digital ads, posters, postcards and calendars throughout the month of November.  In addition there will be a special section of the H-D web site where anyone can create an electronic postcard with artwork of Miller and Harley-Davidson motorcycles along with a personal message of gratitude that you can send to an active or retired member of the U.S. military.

It’s unclear just how carbon neutral, this ad campaign will be – meaning eliminate or offset all of the greenhouse gases it produces worldwide.  I predict a lot of heavy breathing by teenage males when filling out those postcards!  What do you think?  Is green the new black or is it just the flavour du jour?

Photo courtesy of H-D.

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