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Posts Tagged ‘Feminine’

Have you noticed the increase in women riding their own motorcycles?  I noticed many during my riding adventures this year. Every year more and more women are sitt’n in the saddle and riding solo on the open road.  Female riders have increased from 4% in 1990 to 12% today.  This aligns perfectly with Harley-Davidsons marketing plans and key product messages as the female demographic represents a significant expansion for the company.

To help “drive” the gal’s to or into their products, Harley introduced a special website and included a laser targeted publication.  Called “We Ride“, there is a lot of information on choosing models, basic handling techniques and how best to customize your ride.  Don’t be confuse.  It provides Harley-centric information about getting into motorcycling.  It’s called “soft” marketing to push product messaging at a key audience and ultimately sell more motorcycles.

I have no idea if similar to the best selling novel by Ann Brashares whether women wearing chaps gain insight into their life or are emboldened to change it.  I’m the first to admit I need help from the “sisters” on that front.

You can download sections or the entire (23Mb) PDF from the jump site here.

Photo courtsey of HD website.

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Girls Oatman It’s true. Just like there are differences in how men and women communicate there are differences in how they ride.

Whether you’re at work, at home or going for a Harley ride, understanding these gender-related differences – and learning the “tips and tricks” will help you navigate through them.

For example:

You’ll never hear a guy say:

  • Here honey, let me ride “bitch”
  • Do these chaps make my belly look big?
  • I know we just filled up, but lets stop and grab a latte
  • You’ll never hear a gal say:

  • Don’t stop for directions, I’m sure you’ll be able to figure it out
  • I can sure feel the difference of the $4000 in that “103” kit
  • Let’s smile at that car load of college girls
  • If you don’t get these differences then stop reading here. The biker babe is somewhat stereotypical, but it does make a point. Traveling with the opposite sex can be incredibly fun, entertaining, but if you’re not careful or didn’t think it thru it can be frustrating.

    In fact, Female riders are no longer satisfied hanging on to their significant other and want to grab the handlebars and do their own gig. I’ve never had the pleasure of a female lead driving our posse on a route. I’m sure it will soon come and I expect it be uneventful. How do I know this?

    The demographics for female motorcyclists are:

  • 1 in 10 motorcycle owners is a woman
  • In ’03 of the 23.5M people in the U.S. that operated a motorcycle about 4.3M were women
  • Median age of female motorcyclist is 42
  • 28% of female motorcyclist have a college or post-grad degree
  • 35% of female motorcyclist are in a technical/professional occupation
  • (Source: 2003 Motorcycle Industry Council (most recent))

    As you can see above women are straddling Bold Blue with flame motorcycles. Mostly for the same reason men ride – desire of freedom, relaxing from stress, friendship, garage parties, camaraderie. Now you know why the cycle industry is trying to figure out “How to speak to women?” There are a couple hundred “Queens Together” or “Chicks ‘N Chaps” motorcycle clubs for the sisterhood. In the Northwest there is GRIP (Girls Riding Independently Proud – “Gripsters”) and a couple other groups Women in the Wind (WIW) and Chrome Divas out of South Florida. The “Divas” are women only…both riders and passengers…hummmm?

    This isn’t about who can ride more aggressive or wrench a spark plug best. I really wanted to acknowledge the fact that more riders are women and that we need to understand the differences in how we communicate. I suspect many don’t give a hoot what I think. If the truth be told I got a fortune cookie after eating Chinese and it stated You should enhance your feminine side at this time…so, here is a blog about women…?!

    Point being that if we don’t learn to communicate better (at work, at home or going for a Harley ride) — that off-ramp you just took might be a result of “Sally” checking out a broken finger nail…not a right turn signal! I couldn’t resist.

    Yes, honey I’ll gladly sleep on the sofa tonight… Have I told you how wonderful you look in those chaps?! What color roses do you like?

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