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Posts Tagged ‘Eamo Donnelly’

authority1Imagine for a moment you purchase a new Harley Iron 883.  Before pulling away from the dealer to enjoy a nice spring day ride you slip on a black leather riding vest with a large Harley-Davidson embroidered logo.  Near the bottom of the logo there is a Milwaukee, WI rocker.  Your buddies have similar vest’s and all head out.  Your pleased with the “patch” because it’s public evidence that you’re wearing colors of allegiance to the motorcycle company and it represents a new wind in the face lifestyle.  As your group rolls north up the I-5 corridor you take notice of WSP signaling you to pull over. 

The officer states that your biker “clothing” is a dress code affiliation typical of outlaw motorcycle “gangs” and as part of their early gang identification tactics your name, license number/plate is entered into a new gang watch-list database.

Impossible?  Think again.  Washington state legislators are set to pass an “anti-gang bill” that includes funds for police anti-gang taskforces, increased penalties for gang-related crimes and increased recruitment penalties.  The bill defines a gang as “an association of three or more individuals who share a symbol or name either formally or informally and who’s members participate in a crime.”   Basically a police officer can accuse you of belonging to a gang.  There is no burden of proof and if your name is put into the database you have no due process and there is no judicial overview.  There is no method to appeal – nothing!

What about abuse?  It’s likely.  For example here is a video of WSP taking license plate information from motorcyclists who visited the state capital.  And on a day specifically pre-arranged as the annual motorcycle rights lobbying day (see previous posts at: Giving Bikers A Voice and Expect The Unexpected).  It’s fair to say there is a crucial difference between motorcyclists participating in the democratic process to support motorcycle rights vs. being painted as criminal operatives engaged in a range of criminal activities only because they ride a motorcycle. Imagine the public outcry or media scrutiny if gay-marriage advocates rallied at the capital and WSP “stalked” around attendee vehicles for the purpose of entering licenses into a tracking database?!

Of course there is nothing funny about any of this.  The hard core criminally-committed motorcycle gangs, like street gangs, are primary conduits for the illicit drugs being pumped in the U.S. by the Mexican drug trafficking organizations (DTO).  The consequences of the smuggling can strike anywhere in America.  Undercover work is not a game.  It is an essential part of our national defense against this wave of plunder, violence and corruption. But, have WSP and state legislators reached a point of hysteria with regard to criminal street gangs to allow unchecked power to condemn any three motorcycle riders or riding club affiliation?  Is LE basically executing “color coded” profiling? 

I’m not sure, but I don’t approve of the Black Thursday tactics, I don’t like the potential for anti-gang abuse and I’m not resigned to this riding club suppression law.

Illustration courtesy Australian artist Eamo Donnelly.

All Rights Reserved © Northwest Harley Blog

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donnellyReally?  Or at least that is what Harley-Davidson’s chief marketing officer (CMO), Mark-Hans Richer hopes for with the new Sportster Iron 883.  Richer was hired as CMO in July 2007 after leading the marketing efforts at General Motors’ Pontiac unit.  So, I ask Mr. Richer have you truly met with today’s youth (see illustration) to understand their eclectic buying style and randomness?

Don’t get me wrong I like the gothic stylized Iron 883 bike, but in an economic acknowledgment of the challenges of selling premium motorcycles, Harley introduced a print ad aimed to play off the Iron 883’s low price with a focus on appealing to youth and non-traditional audiences. The message:

“About six bucks a day. Cheaper than your smokes, a six-pack, a lap dance, a bar tab, another tattoo, a parking ticket …”

This might be Mr. Richer’s idea of an “off the hook” marketing offensive, but I don’t see how it will attract younger buyers.  Especially blacks or Hispanics.  Wouldn’t applying principles of the “urban-suburban hip-hop settings” provide better reach?”  It seems that Harley-Davidson is trying to be everything to everyone all the time.  They look to uptick their image with riding mom’s of all shapes (soccer and hockey) to traditional geezers and even one-armed midgets if they didn’t think it would hurt the brand!

harley_883No disrespect to ethnicities or “height challenged” members of society, but I think Harley has fallen down in delivering a motorcycle rider message.  They have become just part of the blah, blah, blah advertisement (nausea) “noise.” Isn’t it time to reach out beyond the comfort zone and get a ‘hip-hop’, bump-pumping gangsta makeover?  I’m talking about an extreme makeover with a page borrowed from Gravediggaz.  Melding the dark and gothic themes of the Iron 883 with a hardboiled gangsta rap phenomenon.  Include a bundled switch-blade skull knife along with models named; Grym Reaper, De La Soul, Dubsteppah or Aristacrank if you have too.

Do keep in mind that I’m only one customer’s viewpoint and statistically there’s always a significant chance that a reinvention attempt will not only fail to revive the brand, but indeed may actually succeed in killing the “bling.”  Tangential, do you remember country singer Garth Brooks as Chris Gaines?  Pretty much a textbook example of an extreme makeover and once people listened to the album – supposedly the greatest hits of a fictional musician with a…oh, screw it, Brooks’ career went totally Tom Cruise cold and now he’s doing Saturday morning cartoons in clown pants!

Memo to Mr. Richer – know your customer/demographic.  For example, during a press conference for Valkyrie in Rio de Janeiro, Tom Cruise greeted the Brazilian press with ‘Hola’ and ‘Gracias’ before saying he fell in love with Brazil while watching movies about Tango.

They speak Portuguese, the idiot. And dance the samba!

Photo courtesy HD and illustration courtesy Australian artist Eamo Donnelly.

All Rights Reserved © Northwest Harley Blog

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