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Posts Tagged ‘Drive and Stay Alive’

Graphic Display From Swedish Police

I couldn’t believe it when I read it!

Last Monday morning the Oregon State Police (OSP) news flash reported that Russell Mathews was seriously injured on Sunday when riding along Hwy 211 in the Eagle Creek area.  He was ejected from his motorcycle while trying to pass a vehicle preparing to turn onto Judd Road.  Mr. Mathews attempted to pass on the right side of the vehicle when the motorcycle front tire went off the abrupt pavement edge and the motorcycle went down a steep embankment and flipping.  Mr. Mathews was transported by LifeFlight to Legacy Emanuel Hospital.  All of us motorcyclists hope for Mr. Mathews quick recovery.

But, in the first paragraph of the news flash and I quote:

“This crash is a reminder during “Motorcycle Safety Awareness Month” for all travelers and motorcycles operators to drive safely and remember the rules of the road.”

That’s it?!  This news flash and a link on the OSP web site demonstrates the full commitment or represents the exhaustive efforts of the Oregon State Police (OSP) to raise visibility on Motorcycle Safety?  I wouldn’t call this a bold move for a 2010 campaign!  It’s my understanding, that OSP has NO specific motorcycle safety awareness campaign this year.  On the surface the above news flash reminder looks like they decided to “pile on” the back of a motorcyclists misfortune.  This idea doesn’t feel like a winner to me.

Here’s a better idea… how about putting the above graphic motorcycle and auto on display at car shows? Or how about tying this to the already in place cell phone campaign to wake drivers up out of their cell phone induced coma’s with some shocking and dramatic displays?  The above display was actually placed at the Stockholm Motorcycle Fair by the Swedish Police.  More on the back story is HERE.

I’m trying not to jump to a negative conclusion as I’ve had my “day in the life” and appreciate OSP’s service, but last year 51 people lost their lives in motorcycle crashes in Oregon.  New motorcycle endorsements are on the rise (last 5 years from 98,000 to 134,000) and the lack of a major awareness campaign by this critical organization responsible for public safety is either a major policy shift or the agency has decided to place its limited resources on other higher priority programs.

Either way that’s a disappointment.  I’ve blogged previously about ODOT’s safety awareness activities during motorcycle awareness month, but as warmer temperatures arrive it means people are busting out their garage to get a little wind in the face and independent of your experience level please be careful out there.

And speaking of experience.  Looking for a MSF course? Or if you’re a veteran be a life-long learner and take a refresher course.  Team Oregon has consistently been rated very high in motorcycle training too.

Photo courtesy Drive and Stay Alive.

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