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Spring is here! Flowers are in bloom, birds are chirping, the sun is shining on many days in the Northwest, the days are longer and people feel more energetic.  Many want to get out to a happier place and enjoy the wind in their face.

Interestingly, it’s been reported that the Daylight Savings time change can be dangerous for some and researchers have shown there are increases in motor vehicle accidents.  Lack of sleep impairs driving ability, and driving drowsy can be just as dangerous as distracted driving.

Speaking of distracted driving

If you’ve been on a motorcycle for any length of time you’ve seen it all.  Talking on the cell phone, driving slow and looking down on the freeway, reading email at stop lights only to get honked at, eating and drinking, grooming, fiddling with instrument controls and GPS and talking with a passenger while using their hands for expressions. 

These are just a few of the common types of distracted driving habits that negligent drivers engage in across the northwest.

Screen Shot 2017-04-06 at 12.28.44 PMAccording to the U.S. Centers for Disease Control and Prevention, nine Americans are killed every day in automobile crashes that involve a driver who is distracted by some other activity while behind the wheel (Norton, 2015). As distracted driving crashes continue to claim lives, state agencies like the Oregon Department of Transportation (ODOT) are working to develop countermeasures that will may convince drivers to drive more responsibly.

Despite all the efforts to implement safe driving campaigns which have included things like billboard slogans, graphic video clips, television (TV) and radio ads, publications and legislative initiatives; the crashes continue to increase. As reported by Kullgren (2015), fatal crashes in Oregon spiked from 217 to 288, or 33% from September 23, 2014 through September 23, 2015. During this same time period, total deaths increased from 238 to 312, or 31%; pedestrian deaths increased from 33 to 54, or 64%; and motorcycle deaths increased from 40 to 46, or 15%.

When drivers overstep the inattentive line as they willfully impose their own level of risk on others they become socially and legally responsible. Drivers who allow themselves to be distracted by their multi-tasking activities are increasing the risk factor for themselves and imposing that dangerous limit on motorcyclists, passengers, other drivers, and pedestrians. This increased risk to which others are subjected is similar to other driver behavior’s that are considered aggressive and illegal: going through red lights, failing to yield, exceeding safe speed limits, reckless weaving, drinking and driving, driving drowsy, road rage, etc.  In addition, distracted driving causes auto insurance to go up for everyone and state legislators feel the need to control more of our lives via instituted laws.  

And speaking of legislators, today starts Oregon’s Distracted Driving Awareness Month with a big kick-off event in the capitol.  If you want to read more about the Distracted Driving Epidemic in Oregon see this report which details the problem, identifies some solutions and highlights the sobering facts.

Be alert out there!

UPDATED: April 18, 2017 — Noah Budnick, Director of Public Policy & Gov. Affairs for Zendrive published a blog post with some excellent data on Distracted Driving.  Interestingly was the finding that Oregon was the LEAST distracted of the states, however, the city of Portland was in 10th place of cities that were most distracted.  You can read the blog post HERE or download the report.

References:

Kullgren, I. K. (2015, September 30). More Oregonians are dying in car crashes, new data show. The Oregonian. Retrieved from http://www.oregonlive.com/politics/index.ssf/2015/09/more_oregonians_are_dying_in_c.html

Norton, A. (2015). Texting while driving: Does banning it make a difference? HealthDay. CBS News. Retrieved from http://www.cbsnews.com/news/texting-while-driving-does-banning-it-make-a-difference/

Photos courtesy of ODOT

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John and Melinda formed J&M in 1978

John and Melinda formed J&M in 1978

No, I’m not talking about the drama of motorcycle clubs or the FX television show “Son’s of Anarchy.”

The story starts in Tucson in 1978 when John Lazzeroni married Melinda Carevich.

Both were motorcycle enthusiasts, so for a wedding gift John arranged to have a new Honda Gold Wing delivered during the ceremony.  After the “I do’s”, they changed clothes, hopped on the motorcycle and headed to Las Vegas.

While on their honeymoon, John was disappointed that even on the quiet Gold Wing, he and Melinda had a difficult time talking to one another or hearing the radio.  Upon returning home he went to a motorcycle accessories store figuring someone had made a helmet with a built-in speaker and intercom system.  No one did!  He then decided to make one for himself… on the kitchen table.  In the end the product worked.  So well in fact that John and Melinda found themselves taking orders for similar headsets from their friends.  Realizing they may be on to something they took their last $400 and placed an ad in Rider Magazine.  The first day the ad appeared they took enough orders to pay for it and that’s when  they formed J&M Corp.

Today J&M is a leader in motorcycle audio equipment.  They manufacture top of the line helmet headsets along with integrated systems featuring intercom, CB radio, FRS, cell phone, radar detection, blue-tooth and GPS audio capability.  J&M is also an OEM supplier of helmet headsets for Honda, Yamaha, BMW and Kawasaki.  The products are marketed around the world.  John and Melinda have been awarded many U.S. patents for designs of headsets, microphones, and integrated audio gear.  In fact, J&M is the exclusive licensee of Reissue Patent Number 34,525 (“the ’525 patent”) directed to helmet accessories for mounting a microphone and an electrical plug on a motorcycle helmet.

What about Harley-Davidson motorcycles?  H-D bought accessories from J&M until 1991.  In the summer of 1989, however, H-D approached Radio Sound about manufacturing accessories for resale.  H-D and Radio Sound produced their first accessories in 1990.   In 1997, Radio Sound and Harley-Davidson began to manufacture and sell two new versions of their helmet accessories, model numbers 77147-98 and 77147-91C.  J&M brought a legal suit against Harley-Davidson in November 1997, claiming that the accessories infringed its ‘525 patent.  It turns out that the legal system didn’t see it the same way.   These accessories had an integrated mount for the microphone boom and the electrical plug, attach to the helmet with a single clamp, and did not extend below the lower edge of the motorcycle helmet and was determined to NOT be a patent infringement.  You can read the legal opinion/brief HERE if you’d like more detail.

Lazzeroni L2000

Lazzeroni L2000

At any rate, motorcycle audio accessories is hardly the background of what you might expect from the founder of a firearms company, right?

Nonetheless, while working to get the motorcycle audio equipment company going John, who was an active hunter and hand-loader got the “Magnum” bug.  It was the late 80’s and he owned several Weatherby rifles.  He began “necking down” the rifles and doing a lot of ballistic experimenting.  He was ahead of his time as the traditional manufactures would later introduce .30/378 caliber rifles.  Lazzeroni Arms was formed and in 1992 John set out to design his own rifle and series of cartridges for short-action magnums.  Today they are known for high-quality and the “flattest shooting” and hardest hitting hunting rifles on the planet.  The rifles are built to fire extremely powerful proprietary magnum Lazzeroni cartridges which are distinguished by their high operating pressures and the very high muzzle velocities they produce.

Kudo’s to John and Melinda Lazzeroni who have accomplished a lot in both the firearm and motorcycle audio accessory business.

Photo courtesy of Petersen’s Rifle Shooter

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