Feeds:
Posts
Comments

Posts Tagged ‘Auto Industry’

1965 Corvette

1965 Corvette

The most recent example of Corporate America “desperation marketing” is below.  Emailed from GM’s Troy A. Clarke, Group Vice President and President GM North America.   Customers are getting these because they own a GM car, but it’s really in poor taste for GM to try and use customer personal information for the purposes of political lobbying.  Sure the “loan” is a complicated situation and whether or not GM ends up in Chapter 11, I don’t think they should be SPAM’ing their customers with email.  What do you think?  Would you respond differently if it was a letter from Harley-Davidson?

Dear [Customer Name],

You made the right choice when you put your confidence in General Motors, and we appreciate your past support. I want to assure you that we are making our best vehicles ever, and we have exciting plans for the future. But we need your help now. Simply put, we need you to join us to let Congress know that a bridge loan to help U.S. automakers also helps strengthen the U.S. economy and preserve millions of American jobs.

Despite what you may be hearing, we are not asking Congress for a bailout but rather a loan that will be repaid.

The U.S. economy is at a crossroads due to the worldwide credit crisis, and all Americans are feeling the effects of the worst economic downturn in 75 years. Despite our successful efforts to restructure, reduce costs and enhance liquidity, U.S. auto sales rely on access to credit, which is all but frozen through traditional channels.

The consequences of the domestic auto industry collapsing would far exceed the $25 billion loan needed to bridge the current crisis. According to a recent study by the Center for Automotive Research:

  • One in 10 American jobs depends on U.S. automakers
  • Nearly 3 million jobs are at immediate risk
  • U.S. personal income could be reduced by $150 billion
  • The tax revenue lost over 3 years would be more than $156 billion

Discussions are now underway in Washington, D.C., concerning loans to support U.S. carmakers. I am asking for your support in this vital effort by contacting your state representatives.

Please take a few minutes to go to www.gmfactsandfiction.com, where we have made it easy for you to contact your U.S. senators and representatives. Just click on the “I’m a Concerned American” link under the “Mobilize Now” section, and enter your name and ZIP code to send a personalized e-mail stating your support for the U.S. automotive industry.

Let me assure you that General Motors has made dramatic improvements over the last 10 years. In fact, we are leading the industry with award-winning vehicles like the Chevrolet Malibu, Cadillac CTS, Buick Enclave, Pontiac G8, GMC Acadia, Chevy Tahoe Hybrid, Saturn AURA and more. We offer 18 models with an EPA estimated 30 MPG highway or better – more than Toyota or Honda. GM has 6 hybrids in market and 3 more by mid-2009. GM has closed the quality gap with the imports, and today we are putting our best quality vehicles on the road.

Please share this information with friends and family using the link on the site.

Thank you for helping keep our economy viable.

Sincerely,

Troy Clarke

Shame on GM!

All Rights Reserved © Northwest Harley Blog
Advertisements

Read Full Post »

ford_logoFord Motor reported last week a $3 billion quarterly loss while burning through $6.3 billion in cash and cutting another 2,600 hourly workers.

Ford’s press release said something about…blah, blah, blah…cut salaries…blah, blah, blah…reducing bonuses…who believes any of this now days?  At the same time executive management was meeting with Congress to push their double-down request on the $25B (yes that’s BILLION) low-interest loan program approved previously – BEFORE – they got any money from the first loan!  Automakers must think the car buying public is stupid?  They want us to believe it’s all about energy legislation and the help they need to convert over to more fuel-efficient vehicles while meeting the demands of buyers and new federal mileage rules.   So, that would explain Ford’s new 2009 Harley-Davidson F-450 Truck called “Big Hog DaddyHERE, right?! So, I wrote Ford a letter… 

Dear Mr. Alan Mulally (Ford CEO),

The taxpayers don’t want to reward Auto companies or their management for lack of vision and insight.  We don’t want to carry your cash hemorrhaging burden.  This is not a one off event that will be contained by a blank check from the tax payer.  This downward spiral has been brewing for decades while you profited from high margin SUVs. And now that the public no longer wants or values bigger SUV’s you want the tax payer to come up with the “mother of all bailouts!”  You’ve got nerve Alan.  After all, your organization doesn’t stand out as an ethical oasis in today’s corporate desert!  Isn’t this just another example of big corporations exploiting the little guy, and keeping all the money for themselves?

Signed – The Little Guy

Intermittent Windshield Wiper

Intermittent Windshield Wiper

But, let’s go back to the future…it was 1962 and Bob Kearns was driving his Ford Galaxie through a Detroit rain storm.  He had the inspiration to ask “Why can’t a wiper work more like an eyelid?”  He knew the human eye blinks at different speeds when needed – so why can’t a windshield wiper do the same thing – move quickly in heavy rain and slowly in light mist. WHAM!  The idea for an intermittent windshield wiper was born.

Kearns is one of the more famous independent inventors in the U.S., but it hasn’t been an easy road.  After showing his invention to Ford, and believing he had a contract to manufacture the item for the auto company, Kearns watched Ford cancel their deal and bring out their own intermittent wiper, which incredibly looked like the one he had provided them.  Thirty years of legal action followed.  I’m sure Ford thought they had the time, money and ability to pay high-profile attorneys to wait out or steam-roll Kearns.

Kearns won every “lawyered-up” automobile legal battle and obtained millions in settlements.  They even released a movie last month about it called Flash Of Genius starring Greg Kinnear (“As Good as it Gets”, “Little Miss Sunshine”) which was based in large part on the New Yorker profile.  But, Kearns wasn’t interested in the money…he wanted justice.

Isn’t it ironic that Ford’s arrogance or attitudes of the past likely helped them get into trouble today.  And a movie about a big auto company exploiting the little guy while keeping all the money/credit for themselves clearly doesn’t bode well for any bailout cause now does it?!  Clearly Ford is in it to make money.  Any allusion to the contrary is disingenuous.  Their actions are no different than any other company defending their turf and using all available means to get or keep their disproportionate share of the pie

But, still… shame on Ford.

Ford logo and drawing courtesy of company web sites.

All Rights Reserved © Northwest Harley Blog

Read Full Post »

%d bloggers like this: