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Boom! Box 6.5GT Infotainment

Boom! Box 6.5GT Infotainment

For the person that is looking for improved sound quality, or maybe needs additional help in finding points-of-interest or just wants to have the next big thing…  Harley-Davidson has designed a plug- and-play upgrade for the Boom! Box 4.3 standard audio system.

Called the Boom! Box 6.5GT Infotainment System, it’s a technology upgrade for Touring models equipped with the standard radio. It has a brilliant 6.5” display, and features a low distortion 25 watt/channel amplifier that has been optimized for great sound in an open-air environment. The system features can be accessed via the glove-friendly touchscreen, joystick hand controls or with hands-free voice recognition.  Riders can expect cleaner, sharper sound at volumes up to 25% louder than previous Original Equipment radios. The system has a built-in automatic volume control which compensates for the increased noise levels as speed increases, and automatically adjusts the bass and treble for optimal performance.

The MSRP price for the 6.5GT is $1799.95.

The 6.5GT is factory-equipped with AM/FM radio, weather alert, integrated iPod and USB audio device playback, map-based GPS navigation, and has Bluetooth pairing for mobile phones and wireless headsets.  In addition, there is an optional Bike-to-Bike communication, XM weather and traffic services, and other features are just a plug- in module and some additional $$ away.

Additional information at:  Owners manual (HERE); Parts List (HERE).

Photo courtesy of H-D.
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Concert promotion blew up in the ‘70’s during the development and heyday of classic rock.  Stadiums or festivals were where the gigs took place as music drove the culture and everybody wanted to participate.

Thirty plus years later and along comes the internet.  Suddenly everyone is no longer focused on the same thing and niche was king.  Yet the major music labels continue to play the same old tune of trying to get acts TV exposure and on terrestrial radio with 22-minutes of commercials an hour, but the public is sick of being dictated to by music corporations purveying artists only in it for the buck and have tuned out.   The end result?

Is today’s modern concert business where the average person feels fleeced by excessive fees and high ticket prices and have decided to pass on most concerts.  In fact, ‘twenty-ten’ might go down as the turning point year that devastated the concert business.  Look at the signs from SoundScan.  Arizona concert boycotts.  Cancelled concerts by the Eagles, poor showing for John Mayer, Bon Jovi downsizes the number of cities, the death of Lilith Fair, winery offers for Court Yard Hounds, and the ever popular $10 concert cash coupons if you can drink a dozen 1-litre bottles of Diet Coke at $1.49.  The list goes on.

H-D Tent @ Mayhem

Disregarding the external conditions of the concert promotion sphere, is Harley-Davidson marketing.  Their demographic ‘machine’ determined that ‘twenty-ten’ is the year to double down on seeking young motorcycle buyers and do so at…music concerts!   Huh?

It’s true.  They launched their H-D Golden Horse Saloon at the Rockstar Mayhem Festival two weeks ago in San Bernardino, Ca., in an effort to market to young, edgy potential customers.  The third concert of the tour was last week at the White River Amphitheater, in Auburn, Wa.  The festival includes Korn, Rob Zombie, Lamb of God, Five Finger Death Punch, Hatebreed and several other bands. Last month H-D had a similar set-up at the Bonnaroo Music & Arts Festival in Manchester, TN.

Rob Zombie (R) and drummer (L)

The goal of any Harley-Davidson special events marketing campaign is to generate awareness and increase sales among the target audience.  It’s well known in music circles that the concert business is in the toilet.  Sure you can talk about the economy, all the external business factors, but they’re secondary to the acts, the music.  It’s doesn’t matter how great the venue is, certainly doesn’t matter how great the promoter is, it comes down to the quality of the act and whether they can draw a crowd.  Given sky high concert prices and that we live in an on-demand world where you experience only that which you want means this demographic outreach/tactic is unlikely to pay motorcycle sales dividends for Harley.

H-D Demographic -- Young Edgy Potential Customer

One notable item…  Mayhem could arguably be the loudest festival on the planet giving the sparse crowds so much ‘metal’ that many will feel aurally violated after the gig.

Photos courtesy of H-D, Mayhem Festival and Rob Zombie.

Bonus: If you’re into this type of ‘Metal’ music mix there is a free 9-song download via iTunes (good through Sept 30th) using the following code to redeem the songs: 9EL3JJRW3JNF

All Rights Reserved © Northwest Harley Blog

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I recently learned about Hog Radio which is a weekly radio show covering the world of motorcycling.  

According to its Web site, Hog Radio is a fast paced one hour radio show designed around motorcycle riders, especially those who own Harleys, customs and V-twin bikes.  They have a passion for everything bike-related.

Hog Radio airs weekly on Tri Rock Radio.com, an Internet radio station. Log on then click the listen now button and follow the instructions.

The show broadcasts on Sundays 7 p.m. PST.

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