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Posts Tagged ‘Advertising Deceit’

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Advert in 2012 – Nothing can replace the real one. Use original Harley-Davidson parts.

Halloween’s coming, and with it “mischief night”—which means it’s the season for pranks.  And being on a Friday night this year means egged houses and toilet-papered trees are the order of the day for the mischievous.

Did you know that Harley-Davidson has been pulling clever pranks for years?  All with the intent of snagging the attention of often-distracted online observers/customers.

This phenomenon, has a name now—“prankvertising”—which has really ramped up in recent years, perhaps because of Halloween or maybe because agencies like doing the unorthodox and testing consumer limits.

The photo with this blog post is an in your face example that mashes all the politically incorrect buttons.  Some would debate it provides confirmation of how completely out of touch Harley-Davidson is or was in deploying this image as a visual ‘joke.’

Is the motorcycle culture’ a petri dish of people who know so little about human social interaction and how professional life works that advertising agencies can concoct up this stuff straight-faced, thinking there are no consequences?

I’m sure some of you will view this as demeaning, insulting and extremely sexist. Harley-Davidson on the other hand and their agency (Big), didn’t think they were objectifying or exploiting women in this ad or even blink by portraying women and comparing them to a motorcycle part, and picturing them as sex toys.

Full Disclosure:  My initial reaction when I first saw the ad and tag line, “Nothing can replace the real one. Use original Harley-Davidson parts,” was to laugh out loud and marvel at the clever humor, but then political correctness kicked in and I made a note that advertising agencies should really realize their responsibility towards society and their target audience.  Given Harley-Davidson’s significant outreach to the woman demographic for motorcycle sales it’s highly unlikely you’ll see something like this again.

Photo courtesy of Harley-Davidson and Big, İstanbul, Turkey

All Rights Reserved © Northwest Harley Blog

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Crispin Porter & Bogusky

Crispin Porter & Bogusky

Way back in ’05 the boyz of OCC (not to be confused with the Office of the Comptroller of the Currency) showed us what they do best with a Microsoft operating system crash while designing the custom choppers for America’s corporations.  Microsoft hired OCC to build their own name inspiring Microsoft SQL Bike.

Now Microsoft has been caught in out-right deceit!  Latest example? 

Microsoft’s new “Laptop Hunters” TV campaign, in which an attractive girl professes she’s not cool enough to buy an Apple laptop and goes for a cheaper Windows machine.  Within moments, it was revealed that “Lauren” (Lauren De Long) who is a little funky, a little folksy was not an average person, but a member of SAG (Screen Actors Guild) recruited from Craigslist.  Then, it became public that the $699 computer she purchased was an old AMD-based PC with super bad reviews.  Then a Mac user offered to GIVE her his own Apple PowerBook so she could see what she was missing.

In other words, if Microsoft and the ad agency think they can pull the wool over the public’s eyes, with lame excuses denying the truth, they’re wrong.  This “twitter-first-century” is about transparency.  Most important is that the Microsoft ad totally misses the point. The ad doesn’t even advertise Microsoft’s operating system (almost as if they know that they can’t compete in this arena), but oddly the ad promotes other PC hardware over Apple’s computers by talking about a price advantage.  This $300M ad campaign created by ad agency of the year, Crispin Porter + Boguksy was designed to boost the Windows brand following the downward spiral of user outrage over Vista.

Hey Microsoft.  1999 called.  It wants its motherboard back.

Photo courtesy of Creativity.

All Rights Reserved © Northwest Harley Blog

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