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Posts Tagged ‘20th Century Fox’

Maisto “Sons of Anarchy” 1:18 Scale Bikes

Maisto “Sons of Anarchy” 1:18 Scale Bikes

There is now the Sons Of Anarchy collection of die-cast motorcycles.

Back in December, Maisto announced they worked closely with 20th Century Fox and Harley-Davidson to bring fans of the show 1:18 scale die-cast versions of the SOA motorcycles in association with the TV show characters: Jax, Clay, Opie and JT – the SOA Motorcycle Collection.

Not only can you now dress and ride like SOA outlaws, thanks to a flurry of licensing deals that includes everything from actual motorcycles at Bartel’s H-D to hats, games, stationary, jewelry, calendars, stickers, wall graphics and more.   Now while sitting in your work cube thinking about the winter cold you can have your very own die-cast outlaw motorcycle to stare at and think about how you can’t wait to ride in warmer weather!

The Maisto brand name was registered in 1990 by May Cheong, a vertically integrated manufacturer based in Hong Kong. The company has been manufacturing die cast replicas for over 40 years.  They have over 11,000 employees worldwide, and manufacturing facilities covering more than 2 Million square feet.

Sons Of Anarchy merchandise sales have grown 70% year-to-year since 2010.  This is not a U.S. only concept as the TV show is a hit in U.K., Australia, New Zealand, Germany and the Netherlands.  And with the TV show committed through a seventh season merchandise sales will only increase.

Previous SOA/H-D license deals blog post HERE.

Photo courtesy of Maisto, 20th Century Fox and Harley-Davidson.

All Rights Reserved © Northwest Harley Blog
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wolverineWhenever I hear about product placement in movies I think about Wayne’s World. 

You remember… he’s eating Dominos and drinking Pepsi with Nike shoes as he comments on product placement while doing product placement. 

Scriptwriters needed to write an epic superhero piece on mankind’s downfall, while promoting American motorcycle heritage and culture.   Or at least avoid denigrating it!  No problem.  Enter Harley-Davidson placement rights to solve the issue with 20th Century Fox/Marvel’s newest X-Men Origins: Wolverine movie starring Hugh Jackman.  The movie release is May 1st and the stripped down Road King painted in matte black is set to hit the big screen.  Really it should be called product integration not placement.  The mutant character has to drive around so, why not get paid for making sure he drives a Harley motorcycle, right?!  In the last movie, the X-Men: The Last Stand a special edition V-Rod was used.  I’ve written about HD product placement previously HERE, HERE and HERE.

hugh_jWhen I watch this movie clip it makes me think how Marvel is going down the same path as DC did with the barrage of crap for sale in the Batman movies of the 90’s.  Sell to kids with toys, meals, video games, placements and marketing stunts.  Like so many before, this movie will be full of 12 year old fanboys hoping for a chance to win a special edition motorcycle!  As a lifestyle brand, I’m sure HD feels this will excite consumers around the world and bring style to purpose – meaning, sell motorcycles.

But, one issue for Harley is that the bikes are drastically modified and don’t match any current models.  Therefore, not really available for purchase.  At some point, marketers will have to figure out how many product placements per hour viewers are willing to tolerate before it defeats the purpose.  It’s becoming so prevalent that we can’t escape it by even taking a bathroom break.

So, let see…we’ve seen the meat-shaped-like-a-stick (Jerky) which comes in multiple flavors and is distributed in truck stops.  Next up for the aging demographic is Harley-Davidson pudding cups!  Oh yeah, tasty in butterscotch.

Photo courtesy Marvel and HD.

All Rights Reserved (c) Northwest Harley Blog

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