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UPDATE September 10, 2020: Scrutiny, then disagreement of methodology and then harsh criticism of the academic modelers from San Diego State University’s Center for Health Economics & Policy Studies arrived quickly after they published their findings in a 63-page report. The researchers sought to quantify the Sturgis Rally COVID-19 impact in South Dakota and nationwide […]

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The Sturgis City Council voted 8-1 last night to host the rally and announced today that the 80th Annual City of Sturgis Motorcycle Rally will move forward. However, there will be significant changes designed to reduce the large crowd gatherings in the downtown core with the intent to “safeguard the community and residents.” That there […]

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Life is about choices. What to wear, what to eat, where to ride… And if you pondered each one in advance, trying to get it exactly right, you’d be left far behind and barely make it out of your house. There’s something unique about touring by motorcycle whether it be spontaneous or calculated.  Some riders […]

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Stat pushers. Not a day goes by that we’re not confronted with or overwhelmed with statistics or key metrics and the 75th Sturgis Rally is no exception. But, what’s the one item we didn’t see at Sturgis this year?  Nada.  Not one.  Tickets issued for ape-hangers!  Thank South Dakota ABATE. Starting July 1st, there are no longer regulations about […]

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Known as “remotely piloted aircraft” or “RPAs” in military parlance, drones may well have a coming out party at this years 75th Sturgis rally. Ellsworth Air Force Base is located approximately 10 miles northeast of Rapid City, South Dakota and about 30 miles from Sturgis. The 432nd Attack Squadron has 195 personnel dedicated to piloting drones […]

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The city of Sturgis, S.D. inked a deal with Harley-Davidson which is timed for this year’s 75th Sturgis Motorcycle Rally and made Harley-Davidson the official motorcycle of the rally and for the next 75 years! I don’t know if that is one of the longest-term sponsorship agreements ever written, but it might be. Many, but not all […]

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The event has come a long way since it was known as the Black Hills Classic when Clarence “Pappy” Hoel, and some friends from the Jackpine Gypsies motorcycle club, decided to hold a racing event. It’s now known as the Sturgis Motorcycle Rally and the 74th Sturgis Motorcycle Rally is in the books.   Below […]

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Many riders are on the road and in route to the Sturgis Rally. If you rushed out of the garage before finalizing a list of things to do while in S.D., below is a list of activities Harley-Davidson will be rolling out for rally attendees. The 2015 models will not be launched at Sturgis.  Last […]

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The results are in from a survey which the City of Sturgis commissioned during the 2013 rally. The survey teams circulated at Loud American Inn, Knuckle Saloon and Easy Riders Saloon.  Some of the information is pretty much what you’d expect,  but there were some findings that were not obvious. Here are some of the […]

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At the 2012 Sturgis Rally attendance was up 7% (official est. at 450K) and in all, the city of Sturgis spent approximately $960K to host the 6-day event which generated nearly $1.4M in revenue.  Nearly $400K profit for the city which has more than double the net profit from the 2011 rally at $197K.  There were 1,012 […]

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