It’s so classically Glamour and just in time for the New Year.
I’m talking about women and self-help books. No, not the help of how to install a thermostat or how to assemble furniture, but that elusive key to finding happiness.
You see, Harley-Davidson commissioned a study and miraculously the results indicate that women who ride their own motorcycles are noticeably happier – in life, in relationships, and even in the bedroom – than women who don’t ride.
Seems self serving don’t you think? But, let’s remember for a minute that all humans are somewhat self-obsessed, and if you think I’m writing this is about you, don’t take it personal.
Most men I know just want a gal that can apply makeup without an automobile mirror and be capable of leaving the house on 5 minutes’ notice. I’m not a psychologist and haven’t a clue on the details of the study, but I wonder what was it about their persistent low self-esteem: how did it get that way? Were they awkward growing up? Not quick or witty enough? Once they gained a shred of confidence, did they seek out companions they knew would make them feel inadequate? Why? Do they think they’re a narcissist? Or just a weak person?
Well guess what? We’re all different. We’re a collection of experiences. We’re all special, which is precisely what makes us so un-special. And if you harbor lingering dissatisfaction with yourself, figuring out what it is might be a pretty good way to start coming to terms with self-improvement.
But, that’s my $0.02.
Let’s look to the Harley-Davidson “Help Desk” – and their study – of how women can jumpstart their journey to a more fulfilling life.
Conducted by Kelton (and commissioned by H-D) they interviewed 1,013 adult female riders and 1,016 adult female non-riders, and found overwhelming evidence that riding a motorcycle greatly improves a woman’s feelings of overall self-worth.
Key insights surrounding women who ride motorcycles in comparison to those who don’t include the following:
- More than twice as many always feel happy (37 percent of riders vs. 16 percent of non-riders)
- Nearly four times as many always feel sexy (27 percent of riders vs. 7 percent of non-riders)
- Nearly twice as many always feel confident (35 percent of riders vs. 18 percent of non-riders)
According to the study, more than half (53 percent) of women who ride cite their motorcycle as a key source of happiness and nearly three in four (74 percent) believe their lives have improved since they started riding.
Somewhat interesting is that the study found that beyond positively impacting a woman’s sense of self, riding can improve relationships. When it comes to romance, women who ride leave non-riders in their dust, being more content with:
- Communication with their significant other (60 percent of riders vs. 38 percent of non-riders)
- Physical intimacy (51 percent of riders vs. 35 percent of non-riders).
I can see it now… a group of marketer’s in a Harley-Davidson conference room brainstorming a catchy title for a new self-help book: The No Excuses H-D Motorcycle Guide To Intimacy.
The book will go something like this… distraught woman loses it completely, then rebuilds her life bit by bit. By the last chapter she has purchased a Harley-Davidson motorcycle, found freedom, independence, self-expression, a rebel spirit and ridden from downtown Tokyo to Mt. Fuji and attended the San Tropez H.O.G. rally in France. She has found a richly rewarding new life and a new mate with who she shares a deeper, more extraordinary love than she could ever have imagined possible. Simply put, in the romance Olympics she has obtained a “Gold” medal!
Look for it on a bookshelf soon.
Photo courtesy of HD.