Harley-Davidson started their holiday shopping promotions in an email today (see photo).
For almost as long as Christmas has been a commercialized holiday, there have been complaints about “Christmas Creep” – you know, the tendency to launch holiday sales and advertising earlier and earlier each year.
Granted this year there is no Presidential campaign holding the public’s attention with advertising and oddly enough there are fewer days between Thanksgiving and Christmas this year so “Black Friday” is later. As a result, does anyone expect retailers to wait around to November 29th to roll out their big promotional efforts? Unlikely.
The ‘Early Award’ goes to Walmart who officially kicked off the holiday season adverts back in August, when it announced its holiday layaway program. Kmart followed shortly afterward.
See a pattern?
The ‘ol “economic headwinds” is often a phrase that retail executives use to explain why their sales are weak. The public is bombarded with nightly news about fewer company hires, stagnated wages, government gridlock and concerns about gas prices (up/down?). All these factors can act as a dark cloud on the public’s spending psyche which makes retailers skittish.
I doubt that Harley-Davidson will go discount crazy in December, but if there are indications that things aren’t going well later this month because motorcycle enthusiasts aren’t getting their “badness” on, we might see some new promotions. Stay tuned.
Photo courtesy of H-D.