It makes a lasting impression in only seconds. It’s provocative.
I’m talking about ads.
We see them every day, everywhere we go, whatever we do… advertisements for products and services plastered in front of our faces.
Good advertising “tricks” the average person into believing that they need a product or service even when they don’t, and the tricks are usually well-constructed.
This advertisement came to me via the Northwest Harley Blog Daily. It is sublime and will have many motorcyclists wondering if they’ve gone too far. After clicking on the “play” button my immediate thought was… “What am I watching?” “Should I look away before something happens that I won’t be able to forget?” Then you’re left wondering.
I can’t recommend watching it, but if you must the video advertisement is HERE. The ad seems to focus less on particular features of the company’s products and more on the way these products are used. Maybe it’s different in your part of the world, but I’m not exactly sure the message or what product is being “evangelized”… it’s likely I missed the point, but some of the choices might be:
- A Harley will make a man out of you!
- Even a cross dresser wants a Harley?
- Someone who adopts the dress of the opposite sex wants a man or woman on a Harley?
- A new stylish dress and Clothing line launch for Ladies of Harley®?
There are times when I can be influenced by advertising techniques. Although creative, this is not one of them!
Photo courtesy of Jung Chantme. Harley-Davidson has stated they are targeting all demographics, but the odds of this being an officially sponsored deal is remote.