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Archive for May 10th, 2013

belushianddanThe Baby Boomer generation is a source of trends, research and discussion of and by people born from 1946 – 1964.

The “Boomers” are a key demographic, with plenty of disposable income and make up a major share of people who buy and ride Harley-Davidson motorcycles.

So, it’s rather ironic when Dan Aykroyd yesterday wrote to his fans online that he had offered to have the Blues Brothers open for Kid Rock at Harley-Davidson’s 110th anniversary celebration, but executives apparently told him that they were “too old for (their) desired demographic”.

Huh?  Really H-D.  REALLY!

This ranks right up there as the biggest marketing no brainer in the history of no brainers, but H-D exec’s say no and then add a shameless insult that is deliberately offensive to the aging hipsters and largest customer segment for the motor company?!

aykroyd-FBHere is the actual text:  Offered Blues Brothers to open for Kid Rock at Harley-Davidson 110th anniversary.  H-D execs. say B.B.’s too old… fb.me/27MHI7iYw — Dan Aykroyd (@dan_aykroyd) May 10, 2013

You might recall that Kid Rock is scheduled as the headliner for the event’s third and final night on Saturday, Aug. 31 in Milwaukee.

The Blues Brothers formed in 1978 and featured Dan Aykroyd and John Belushi as part of a musical sketch on Saturday Night Live. Their debut album, “Briefcase Full of Blues”  went to number 1 on the Billboard 200 chart.  In 1980, John Landis directed the “Blues Brothers” movie which according to Box Office Mojo, remains the 13th highest grossing film in both the ‘Musical‘ and ‘Comedy – Road Trip‘ categories and likewise ranks as having the 13th highest box office earnings for films opening in limited release.

Hey Harley-Davidson…  ever hear of Bikes, Blues and BBQ?  How about The Blues Bothers Ride?  You don’t stop riding because you get old; you get old because you stop riding!

Is it time for a public apology and to make a truly informed decision rather than sending out open insults to your customer base?

Photo courtesy of Facebook and meoutfit.com.  Rawhide video HERE.

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HCMR-13I’m talking about the Hells Canyon Motorcycle Rally in Baker City, Oregon.

The king of the curve!  And it all happens on July 12-15th.

The U.S. Government named Hells Canyon a national wilderness area which protects the canyon into the future, but the real essence of the area is in its native American past.  It’s home to the Nez Perce and for hundreds of years the area belong to a proud people.  Today their spirit lives on as you ride in the area.

I’ve been to the Hells Canyon a number of times and it seems like I uncover more motorcycle riding treasures on each trip.  There is fantastic scenery, friendly people and wonderful roads.  I have not, but many riders have ridden all of the motorcycle rally routes and yet they still return looking for more.

The Little Dragon (188 corners in 14 miles) demands it, but all the roads require that you bring your “A” game, because the challenging twisty roads offer up a great experience to those who conquer them.

The best news is that the rally was pushed out a month or so last year after having a couple years of questionable weather.  Hey, I like rain as much as the next guy, but standing around the tent heaters was the last straw for me and I for one am thankful they moved the date to a timeframe when you can count on the weather being awesome.

It will be nice to walk around in shorts in downtown Baker City and check out main street, the Corner Brick, The Geiser Saloon and old town cafes.  I hope to see you there.

I’ve previously blogged about the “June-uary” rally HERE and a list of HCMR posts HERE.

Photo courtesy of HCMR

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