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Archive for November, 2011

Emon Beach Lifeguard Stand - Kwajalein Marshall Islands - Kwajalein Missile Range

Today is Veterans Day and it will come and go, like the winds of yesterday.

Many won’t even give it a second thought which is most unfortunate as I think Veterans day should be each and every day.  Without the men and women who have fought for this country, we would not have the freedoms that we all enjoy.

I come from a military family, have friends in the service and have lost relatives (more info HERE) so, I can speak with some credibility as to the hardships that veterans and their families endure.  It’s not easy and many could use our help, both financially and mental support.

But, when it comes to Iraq/Afghanistan – all in all, considering the costs to the U.S. versus the benefits I have to be intellectually honest in that I’m re-thinking my position and whether the war was worth fighting, or not.  I was for it before I was against it and decided last year it’s time for an immediate withdrawal.  The sectarian violence continues, our presence seems to fuel ever increasing religious extremism and clearly we can no longer afford to fight the fight given the state of the U.S. economy and budget deficit.  But I’ve digressed.

The cool air of November is about the memories for some, or nightmares, for others and the combat soldier who has another day of remembering the greatness of their comrade’s as they fought beside each other.   Be it in the jungles of Nam or the sands of Iraq or the Mountains of Afghanistan or even the icy terrain of Korea or the beaches of Europe.  They all share a memory of where they fought with their comrades.

Veterans Day to me is a day for everyone to appreciate what our military has done for us. And how they put their lives at risk. It is a day to just honor what the military men and women have done.  It’s also is a chance to remind myself, and others around me, of all the wonderful things that we as Americans have and can do, that we would not have if Veterans had not fought for it.

Thank you all!

Photo taken at Emon Beach – Kwajalein Marshall Islands (Based there circa; 1972)

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Maybe it’s the weather.  It can be positively gloomy in November in the Northwest.  Overcast, cold, shorter days mixed with long periods of wet.  Unlike So.Cal where this time of year the Santa Ana winds seem to blow warm and people remain in t-shirts and riding on dry pavement.

Even the light is different, as the air takes on that winter snap.

The contradiction got me to thinking about motorcycle bloggers and social media.  Yeah, I’ve been fairly skinny on the number of posts lately as the work gig is never ending, but that doesn’t mean I don’t think about how to improve.

I’m talking about ReTweets. Likes. +1s.  If the terms are unfamiliar then stop reading.

Bloggers talk about these things as the currency of meaningful social engagement.  Seriously?  Many insist that the holy grail of social marketing is to create meaningful relationships with readers.  So, why is it we reduce these relationships to the most meaningless metrics?

I have an opinion that when someone clicks a “Like” button it’s similar to a “Hand-Wave” as two motorcyclists pass on the road.  These are folks who give a nod and say, “Sure, communicate with me.” But, from that interaction we never conclude they are advocates or do we assume they have blog affinity. Essentially they were a drive-by, somewhat interested party.   Using a dating metaphor,  a Like or a ReTweet is simply someone saying, “What’s your sign?”  It’s not a relationship.  Bloggers seem to forget that the real relationship and engagement happens after the “Like.” It’s the dance of finding out stuff about each other. It’s the “conversations” which is akin to an unforgettable riding journey together.  It’s knowing the other party cares about who you are and what you feel. There’s a feeling of trust. The “Like” is just a glimpse into the experience and who knows if they will linger.

If your blog strategy is like a teenager who measures popularity by the number of Facebook friends or to “get Likes,” without thinking about your audience or what to do with those Likes after you get them, I would suggest you are what researchers – using that dating metaphor – call “desperate.”   You’re essentially building up a dairy of folks who you can ping later with some form of advertising which most often is hawking someone else’s wares. And just like with dating, you’re going to get rejected more often than not. Most people have more self-respect than that. They’re looking for true “blog love.” While most motorcycle brands (corporations) just want to……well, you get the picture.

Business 101 states that you double down in a recession, that’s when you invest.  That’s the opportunity to pull ahead of your competition.  How many motorcycle bloggers doubled down over the last 4 years?  For that matter how many trade publications and/or motorcycle magazines remain in business or innovated their way out of the downturn?  A few did, but mostly what we’ve heard about are cut backs or the occasional web page that got a fresh coat of paint at most.

The number one challenge remains and that is getting people to listen to you.  And the way you stick is by being different.  It takes longer to get traction, but you last longer.  We know that the public is restless.  People are open to change and they want some new ideas.  If you’re giving them the same ‘ol, same then you’re no different from the government.  Something we tolerate, but can’t really believe in.

The bottom line is if you’re working a social media program you need to think about the entire process, not just the “Likes.” Likes are meaningless without the hard work of relationship building, and until bloggers truly understand this and embrace it, we’ll be viewed like that dating metaphor — an indiscriminate speed dater who is not very clever.

Photo courtesy of Onlyfunnyjokes.com

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Jesse James

Once upon a time, many years ago when we all lived in little villages you had fame if you were a blacksmith, a singer or the storyteller.  You had a defined role and if you did it well you received accolades and everyone in your village knew who you were.  Most people had barely been to the next town so the concept of spreading your ideas far and wide didn’t even cross people’s mind.

Then came modern transportation and media.  Suddenly, you could reach everybody and there was worldwide fame.

Speaking of fame.  After reading a press release on the Discovery Channel…I just threw up in my mouth a little bit!

Yeah, it’s a line from “Dodgeball: A True Underdog Story” but seemed appropriate from my perspective.

In case you’ve been living in a tent at Occupy Portland… it would seem that Jessie James has flamed out with his squeeze, Kat Von D and when he looked at the man in the mirror, became tired of the same old you.  He will recycle in the industry to the Discovery Channel for what’s being hailed as an E-P-I-C showdown where he will go head-to-head with Paul Teutul Sr. and Junior on “American Chopper Live.”

Selling out and letting co-writers/producers deliver what the lowest common denominator TV system wants, as opposed to what you want, will clearly revive the custom chopper business!

Can’t they leave well enough alone and just move on already?  Maybe they should rename it the “American Horror Story: Tricks and Treats From Formerly Warm Bodies!”  Since 2003 Jessie began a slow-and-steady nosedive with his character arcing to new lows that only a Hollywood script for “Desperate Housewives” could love.  Combine this with the other two demoralizing builders who get their ‘hate-on’ and we now have what they call that new math: 1+2 = 4!

Our shiny enigmatic motorcycle monster friend will turn up not once, but twice on December 5th and 6th.    It’s sure to create a mega motorcycle buzz – YAWN!

Next up has to be a Jessie James guest appearance on Glee or maybe it’s DWTS.  You heard it here first.

Photo courtesy of Discovery Channel

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