It might become the new Harley-Davidson slogan as Keith E. Wandell (H-D CEO) recently joined the board of directors for Constellation Brands.
Constellation Brands (NYSE: STZ) is a Fortune 1000 company with more than 100 brands in their portfolio, sales in about 125 countries and operations in approximately 30 facilities. They are the world’s leading premium wine company with a broad portfolio of products across the wine, beer and spirits categories. Constellation’s brand portfolio includes Robert Mondavi, Clos du Bois, Blackstone, Arbor Mist, Estancia, Ravenswood, Jackson Triggs, Kim Crawford, Corona Extra, Black Velvet Canadian Whisky and SVEDKA Vodka.
I can see a new marketing campaign now… the flirtatious, and witty pin-up bot from the future where there are no boundaries… SVEDKA Girl Grl. You know her as the fembot of the future. The world’s leading heavy cruiser motorcycle company joining together in a hip-hop nightlife where denizens do the “bot” dance… a version of “Dancing Machine” by the Jackson 5 (remixed by Scott Spock). There will likely be posters and t-shirt giveaway’s with the sensual female robot standing astride a V-Rod… doing that super model burnout gig?! Watch out Marisa Miller. Your days are numbered! Clearly merchandise tie-ins will be planned, scheduled and be most prolific.
In a company press release accolades oozed… “We are very pleased to welcome Keith to the board of directors and believe his experience in a diversified, consumer-driven industry, will provide excellent guidance as Constellation continues to focus on building its premium wine and spirits brands,” said Constellation’s Chairman of the Board, Richard Sands. “We look forward to the contributions he will make to the organization.”
The editor of this blog wasn’t solicited for an opinion, however, had it been it would have went something like… “I think it’s important to not confine yourself to society’s stereotypes. It’s radical to see H-D embrace every aspect of the robot future. First in displacing manufacturing workers to potentially no real people in advertising. No one owns the future so why can’t a fembot ride!”
Look for my interview with the SVEDKA Grl soon.
Photo remix courtesy of Constellation and H-D.