Harley-Davidson today announced the launch of its latest customer focused strategy in the battle of the motorcycle wars – the new “left-handed” Harley-Davidson® Blackline™ L-Edition.
A full page advertisement in LA Times announced the introduction of the Harley-Davidson® Blackline™ L-Edition, a new model in their 2011 lineup: a left-handed motorcycle specially designed for the more than 35 million left-handed Americans. According to the advertisement, the new Blackline L-Edition was made of the same high-quality components as the original ‘right-handed’ version (motor, frame, seat, handle-bars, tires, etc.), but all the vehicle operations were rotated 360 degrees for the benefit of the left-handed customers, thereby redistributing the weight of the rider so that the bulk of the controls will skew to the left.
Mark-Hans Richer, CMO at Harley-Davidson, was quoted as saying that the new Blackline L-Edition was “lean as wire, hard as iron and would satisfy the rebellious nature of our left-handed customers.” The advertisement stated that the left-handed Blackline L-Edition would initially only be available in the U.S., but that the company was “considering plans to roll it out to other countries with large left-handed populations.” Clearly the left-handed Blackline L-Edition throws new fuel on a fire that burn’s across many left-handed generations and quenches their desire to ride.
A spokesperson from the Left-Handed Motorcycle Club (LHMC) stated:
“We are enthusiastically behind Harley-Davidson’s recognition of the difficulties riding a motorcycle that has a natural right-hand bias to it. We urge all left-handed motorcyclists to visit their nearest Harley-Davidson dealer and experience the difference for themselves.”
The skill and care that went into the customization is clear, and the list of parts that were manufactured with a skew to the left speaks for itself: a 1 degree milled-left chrome rocker cover kit and the rear fender was bobbed from the left and placed high-and-tight over a slim, 144mm tire that emphasizes asymmetric left-hand side tread and an authentic hardtail profile. The compact headlight and speedometer were slightly skewed-left and low into the wide, FX front end, and there’s just enough shine to make the black parts look blacker. Once aboard the Blackline L-Edition, the rider hugs the sculpted left-side frame on the lowest two-up seat ever offered by Harley-Davidson, and reaches high for new Split Drag™ left-handlebars that bolt right to the top of the left-leaning triple-clamp.
In addition, Harley-Davidson introduced a new “Lean Left” clothing line to support the new Blackline L-Edition and the company has teamed up with left-handed Supermodel Sophie Dahl in an innovative left-handed marketing campaign to introduce the latest addition to Harley-Davidson’s high-performance line of ‘Dark Custom’ motorcycles. Partnering with Supermodel Sophie Dahl is a perfect match as the skewed left Blackline L-Edition sculpted frame and commanding physique complement the left-handed model, who has a recently learned the art of left-handed burnouts.
Please Note: According to a report by CareerBuilder.com, 33% of respondents said they’d been the victim of an April Fool’s Day prank in the office… if you believe this blog post then you’ve just been punked! Nothing in this post is true and no left-handed people were harmed in the writing of this post.
Photo courtesy of Blue State Creations.