With more than 70 years of experience, Schuberth GmbH has developed a wide range of superb products and is a trailblazer in head protection technology. I’ve previously posted about their laser scan process, price and number of carbon fiber layers the helmets contain HERE for Formula 1 racers.
Schuberth has just opened its North American headquarters and selected the “OC” – specifically, Aliso Viejo as opposed to the east coast because as we all know “Cali,” is the hub of the motorcycle industry, especially motorcycle media in Southern California. In this down economy the company hired six full-time employees and more than 12 consultants. The consultants will be on the road to help business associates, and will mostly be located in Southern California too.
But, this is not today’s big news. The big story today is John Mayer (music recording artist) deleted his Twitter account! Mayer frequently used the social networking website to apologize for offensive statements he’s made and fight with Perez Hilton, among other things. Mayer had more than 3.7 million followers, but don’t be depressed as going forward he plans to communicate even more with fans through his blog. So, several celeb’s (Miley Cyrus, Ricky Gervais, Amanda Bynes, Demi Lovato, and LeAnn Rimes) have left Twitter? You must be kidding! Hello, Ripley’s? No, you cannot put me on hold. This is a worldwide exclusive. I’m sitting on a powder keg here.
Do we care? I don’t, and promise not to revert to junior high school with gossip-girl digs, but that isn’t my point. The point is that today we get our information from one another. Our news is personalized. We are experiencing a revolution. Caused by the computer, aided by the Internet, old media monoliths are crumbling and seedlings are popping up all over. The old guard is protesting, wannabes are struggling for a toehold in the decaying old game and newbies are reinventing the media business unchallenged and unknown.
The only way to be successful today is to create a phenomenal product that members of the public embrace and spread to their friends. Hype a crappy product and you might get some old wave press, but you won’t make any money.
As a “newbie” to this old media monolith, I wanted to pass along that Schuberth’s helmet’s are innovative, modern and pumped full of high-technology. I hope to try out the DOT version of the popular C3 (with integrated bluetooth Schuberth Rider Communication (SRC) System) which will be available in N.A. dealers any day now.
If anyone has experience with Schuberth helmets let me know what you liked or didn’t.
Photo courtesy of Schuberth blog.