It’s called the Harley-Davidson: Road Trip.
Visualize for a moment retirement homes all across America experiencing the roar of the V-Twin engine, the shine of the chrome and the feeling of power and freedom from a joy stick and from the comfort of a lounger! The older crowd can switch from Wii-Fit to biker hoodlum in seconds!
It’s coming soon courtesy of Destineer, a developer of family-friendly video games for game consoles. They partnered with Harley-Davidson to bring the ultimate cross-country adventure game exclusively to the Nintendo Wii system. The game takes place from the seat of a H-D (choose one of six models) motorcycle and should you accept the mission you’ll be on a special assignment from HOG Magazine to chronicle a road trip across America. Don’t worry the camera is included with the game.
Now some of you will get testy when I say the Wii is for “oldsters” and from what I’ve observed they are likely to be very sweaty oldsters at that! However, the Wii console has been selling like discounted hot-cakes at the local Denny’s! The people buying these systems are not hardcore gamers. They are mainstream adults and amazingly, the elderly can’t seem to get enough. It’s highly likely we will be reading in a couple months about a retirement home who was taken over by a trio of motorcycle oldsters battling it out over the best road trip across America.
I’m not sure if this is what H-D had in mind when they referred to reaching people who have never considered a motorcycle before while not alienating the core audience that grew up with the brand.
Full Disclosure: I own a Wii console as it goes well with my White Russian, Big Lebowski bowling outfit!
Photo courtesy of H-D and Destineer Games.