Archive for March 31st, 2010

It’s official.

This is change-the-industry rock-the-valley kind of stuff.  Like, one day the world is this way; and the next day it’s some other way.  This is huge.  Like game over man.   It’ll be a return to the glory days, for sure.

What am I referring too?

Harley-Davidson has decided to give motorcycle fans another chance to take a test ride on the H-D motorcycle of their choice.  And being the best slogan and sound-bite guys in the biz they decided to name the program the second annual Super Ride program.  Last year it was just Super Ride program.  Pure genius!

Assuming you have a valid motorcycle license, between 1 April 2010 and 30 June you can take a short test ride.  The program is available to all Harley dealers, however, some may decline to participate.  Check with your local dealer to see if they are on board or if there are other requirements.  The program is designed to help sell bikes since feedback from motorcycle shoppers indicated that the inability to test ride a motorcycle is a big hurdle in selling some bikes.

Memo to Harley-Davidson Marketing department: the web site link needs to be updated as the page referenced links to 2009 models.

UPDATE: 2 April 2010 — H-D updated the link for Super Ride program HERE.

Photo courtesy of H-D.

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