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Archive for February 17th, 2010

MAD Maps Inc.

Harley-Davidson marketing experts have consumption maps.

Basically it tracks how customers perceive the value of their products and they “map” out benefit-vs.-price along with a number of other purchasing criteria and behaviour dimensions when customers evaluate H-D products against competitors.

I’m not referring to this type tool.  Rather it’s the visual representation of what’s called a navigational map.

As motorcyclists we know firsthand about the value in a two-dimensional road map.  Especially if you’re directionally challenged like me!  Sure there are paper and digital versions and debating the merits of each has no value since they both serve a purpose.  Although some may argue that going on a road trip with a map is no way to roll.

Personally I like to have a paper map with me when I’m on a road trip.  In addition I have an iPhone and its navigation and weather applications have proved quite handy dodging rain storms.  But, now there is an iPhone app designed especially for Harley-Davidson riders by MAD Maps Inc.

In collaboration (read officially licensed product they paid $$ for!) with Harley-Davidson and tech partner Abalta Technologies, MAD Maps lets motorcyclists download electronic versions of scenic loops right to your iPhone. Users can purchase rides from a library of more than 1000 routes in the continental U.S. and rides are searchable by current location, city or state. These aren’t ordinary road maps. The company developed its maps with the help of local feet-on-the-street scouts who know the back roads.  This enables the maps to highlight the best roads, roadhouses, roadside attractions, and more which is oriented toward the motorcycle enthusiast.  Because it’s built with Harley riders in mind, the app lets you of course find the nearest H-D dealership – in case you need another black t-shirt – and the app also provides you the location of the nearest Best Western, where H-D riders get special 10% discount on overnight stays.

I down loaded the application (cost $0.99) and within moments was looking at a number of rides in and around the Oregon/Washington state area.  My first route was a Mount St. Helens ride.  You’ll be ask to set up an email/account to registered on the MAD Map servers, but it’s easy enough.  Being able to do all this from an iPhone is super convenient.  I can download a map on a moment’s notice, without having to plan ahead.  It’s important to note that with the purchase of this app it includes your choice of only five rides anywhere in the country. All additional trips/maps are $0.99 cents each.  Some of the reviews stated there are very few rides in their area.  I’m most satisfied with the rides in the northwest and see the value.

So whether you’re looking for a new adventure in your backyard or Sturgis bound and looking for a new Vanocker canyon ride, this app will have you covered.

Photo courtesy of Apple iTunes and Mad Maps Inc.

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It was a Dark Sky Film made in 1970.

The film also appeared under the title Nam’s Angels.  The plot included a biker gang, the Devil’s Advocates who were recruited by the CIA to execute a daring rescue behind enemy lines in Cambodia. After customizing their Yamahas into combat-ready death machines, the gang roars into action on this unlikely suicide mission. Heavy casualties ensue. I kid you not.

I’m not sure if the movie did much if anything to propel Yamaha sales, but this week there are reports the Japanese motorcycle maker (Yamaha Motor) has plans to close seven factories globally with a loss of 1,000 jobs.  This is all in an effort to bounce back from a  Y216.1 billion ($2.7 billion) annual loss in 2009.  Yamaha is the world’s second biggest motorcycle manufacturer after Honda and this streamlining is in addition to a previously announced 10% reduction in the company’s global workforce of 17,000 which is underway.  This is Yamaha’s first loss in 26 years.

Specific plant closure include 5 of its 12 domestic factories by 2012, all in Shizuoka prefecture (central Japan) who now produce parts for motorcycles, marine products and buggies.  In addition, Yamaha will close a motorcycle factory in Italy and a marine products plant in Florida.

It looks like the only motorcycle manufacture beating down the 2009 slowing motorcycle trend was BMW Motorrad.  New products like the K1300GT, S1000 RR Superbike along with the opening of 8 new dealers in the past 5 months has them bullish on the future.

An interesting side bar on The Losers — it’s playing on a television in the background of a motel-room scene between Bruce Willis and Maria de Medeiros in Pulp Fiction. Clearly Quentin Tarantino is one of its fans.

Photo courtesy of Dark Sky.

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