Feeds:
Posts
Comments

Archive for August 31st, 2009

C4CNavajo, or Dine -they call themselves, is the largest tribe of North American Indians.  They used sheep for its wool to make clothes, blankets, and rugs.  They also used the sheep for food.  They traveled by horse back on long distances to trade.  Then Navajo began making items to trade in towns.  There were also trading posts built on reservations to sell their handmade crafts, such as pottery and blankets which continues to this day.

But, I’m talking about the Indian Motorcycle “trading post”.

The “trading” started with the “It Pays to Ride” promotion where you could purchase a 2009 Indian motorcycle and the company would pay the first 6 months of your payments up to $500/month. Basically it’s a $3000 discount (at the $500/month maximum) off the purchase of a new Indian motorcycle.  Now they’ve taken a page from the “Cash-for-Clunker” (C4C) program and in the process Indian out markets Harley-Davidson!  Bring in any motorcycle** and get $3000 trade on the 2009 Indian Chief model.  **The trade in must be street legal, 100 cc or larger and in running and ride able condition.  No mopeds, scooters or dirt bikes and must have a clear title.

The good news here is that taxpayer money will NOT be used to enable the dealers to offer discounts off sticker prices to extract higher profit margins.  I think this is smart marketing on Indian’s part and will likely boost the number of consumers visiting Indian motorcycle dealers.  I’m very doubtful that consumers will buy comparable quantities to the automotive program, but some new motorcycles will be sold to consumers who thought they had a motorcycle clunker to trade in.

Photo courtesy of Indian Motorcycle.

All Rights Reserved © Northwest Harley Blog
Advertisements

Read Full Post »

%d bloggers like this: