SOA FXD Dyna Superglide
I was flipping TV channels last night and landed on FX during a commercial.
Nothing so special about that… WAIT… they’re advertising a Sons of Anarchy custom Harley-Davidson FXD Dyna Superglide motorcycle with a Custom Reaper paint job!
THAT… idea seems very familiar. Sure enough, I blogged last year about how H-D marketing ought to consider developing a SAMCRO Limited Edition motorcycle and now they are doing it.
I don’t know if Eagle’s Nest Harley-Davidson (13900 Harlan Road, Lathrop, CA) saw the post and acted on my idea, but they indeed developed a promotional giveaway campaign with the SOA producers and created a unique branding tie in to the television show. In my view, that’s creative marketing! Or rather its good strategic co-branding/partnering with the right ingredients that make sense for the manufacturer and producer. Kudo’s H-D!
Before you haters get tripped up on this idea and launch a barrage of poser comments… Let’s maintain perspective here as the “Reaper” bike is like co-branding NASCAR merchandise. It’s an “ingredient brand” motorcycle that will appeal to enthusiasts who like and/or identify with the show. Think about the Indianapolis 500 and the Indy 500 themed or co-branded pace cars with GM. Just because you wear a race t-shirt and drive a 1989 Pontiac Trans-Am Pace Car does not make you an Indy 500 race car driver!
I’m sure anyone who rides the “Reaper Bike” knows who they are and what they are about and wouldn’t pass themselves off as a club affiliated biker.
Photo courtesy of SOA web site.
Northwest Harley Blog 
i dont know if eagles nest, lathrop, saw your post. but i can say this… the roads in the vicinity of eagles nest dealership are the same NorCal roads that are on the SOA show, so, there is a connection that makes sense…
hey mac, i dont have complete details but i wanted to give a heads up. seems the eagles nest/soa stuff was this weekend. interestingly, they held a registration in advance and selected the first 150 people (i believe) to attend events and activities. i didnt get registered so i didnt attend, but locals were really excited to be allowed entrance to soa day.
personally, im a little perplexed by the limitation of guests to 150. you’d think they would want as MUCH foot traffic as possible and not limit the potential crowd/customers/money. but i guess this way they know they have die hards in the crowd?!?…