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Archive for August 14th, 2009

H-D 2010 Catalog Mosaic - CloseUp

H-D 2010 Catalog Mosaic - CloseUp

Back in early May, Harley-Davidson reached out to riders through the various social networks and email stating they were going to be making a photo mosaic for the 2010 Motorcycle Catalog.

Basically it’s a crowdsourcing technique by having people email in photographs that would be used for the front of the new catalog.  A mosaic is formed by cleverly organizing the tiny images so that their native colors – when viewed from a distance contribute to the larger image.

2010 Motorcycle Catalog Cover - Mosaic

2010 Motorcycle Catalog Cover - Mosaic

H-D collected thousands of photos from around the world which showcase YOU – the folks who ride their motorcycles and make-up the H-D family.  H-D did a good job of running the program, with only a few simple rules around the type of content which could be submitted (no kids, only original photos, etc.).

Last week they released the online version of the 2010 motorcycle catalog cover and you can view it HERE. It’s a great peek into H-D Americana (although some pics are odd, i.e. the dude with the machine gun).  The flash tool for panning and zooming works very well to surf the photos.

If you submitted photo’s you can input your email address or a code which you received after submission and go directly to your photos.  Give it try.

Photo courtesy of H-D.

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Billy Lane Handcuffed After Sentencing

Billy Lane Handcuffed After Sentencing

There are no winners here.

Celebrity motorcycle builder, Billy Lane was sentenced today to six years in prison and three year’s probation in connection with the Labor Day 2006 crash that left Sebastian Inlet park ranger Gerald Morelock dead.  Lane was immediately handcuffed and escorted from the courtroom.  Judge Robert Burger also ordered Lane’s drivers license suspended for life and that he undergo random drug and alcohol testing upon his release from prison.

I blogged about this previously HERE.  I have little tolerance.  Not only did Billy kill a biker drunk driving in a free Dodge Truck etc.,… it wasn’t an isolated incident as he was driving on a suspended license pending another trial for drunk driving.

I don’t know Mr. Lane nor do I have a beef with him.  I do however have a beef with drunk driving.  The request of a non-incarcerating sentence and the judge’s discretion to ignore it were appropriate in my view.

UPDATE: September 18, 2014Billy Lane is released from the Orlando Transition Center today.

Photo courtesy of Rik Jesse, Florida Today.

All Rights Reserved © Northwest Harley Blog

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SOA FXD Dyna Superglide

SOA FXD Dyna Superglide

I was flipping TV channels last night and landed on FX during a commercial.

Nothing so special about that… WAIT… they’re advertising a Sons of Anarchy custom Harley-Davidson FXD Dyna Superglide motorcycle with a Custom Reaper paint job!

THAT… idea seems very familiar.  Sure enough, I blogged last year about how H-D marketing ought to consider developing a SAMCRO Limited Edition motorcycle and now they are doing it.

I don’t know if Eagle’s Nest Harley-Davidson (13900 Harlan Road, Lathrop, CA) saw the post and acted on my idea, but they indeed developed a promotional giveaway campaign with the SOA producers and created a unique branding tie in to the television show.  In my view, that’s creative marketing!  Or rather its good strategic co-branding/partnering with the right ingredients that make sense for the manufacturer and producer.   Kudo’s H-D!

Before you haters get tripped up on this idea and launch a barrage of poser comments…  Let’s maintain perspective here as the “Reaper” bike is like co-branding NASCAR merchandise.  It’s an “ingredient brand” motorcycle that will appeal to enthusiasts who like and/or identify with the show.  Think about the Indianapolis 500 and the Indy 500 themed or co-branded pace cars with GM.  Just because you wear a race t-shirt and drive a 1989 Pontiac Trans-Am Pace Car does not make you an Indy 500 race car driver!

I’m sure anyone who rides the “Reaper Bike” knows who they are and what they are about and wouldn’t pass themselves off as a club affiliated biker.

Photo courtesy of SOA web site.

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