Feeds:
Posts
Comments

Archive for February 25th, 2009

hd_barbieFifty years is a long time!  Even longer in the toy business, but next week is a birthday party for everyone’s favorite Harley-Davidson doll, Barbie.  She’s “more mature” these days and reflects the motorcycle company female demographics, but she is certainly not looking her age! 

The motorcycle Barbie completes the rider image with an edgy black leather and orange flame ensemble accented with silvery chain, boots, helmet and sunglasses.  You go girl!!

As you know Barbie (aka; Barbara Millicent Roberts) is a fashion doll manufactured by Mattel, Inc. But, you might not know that it was launched in March 1959 by American businesswoman Ruth Handler (1916-2002) who is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.

The command centre for the Barbie business global assault is about 10 minutes from LAX where 2,000 of Mattel’s worldwide 35,000 employees work in El Segundo. Barbie represents a little over 20% of the $6B in total sales and more of its profits.  The 10th floor of the non-descript building is known as the “Barbie floor”, or by the workers as the ‘pink floor’.

Over the past fifty years Barbie has had numerous makeovers — Malibu, Princess, Southern Belle, along with the ever popular Harley-Davidson Barbie, to name just a few. She’s traveled the world by motorcycle and played guitar in a rock band. What can’t she do?  Sure she started life as a fashion model, but Barbie has so far tackled more than 100 careers ranging from air stewardess to paleontologist, aerobics instructor to Marine Corps sergeant. One of her latest gig’s is television chef and she’s probably at home right now working on another blog post with Ken!

We’re all in this recession together and America loves a winner.  So, if a boy can make it out of the slums of Mumbai and become an Oscar winner (“SlumDogs”) then maybe, just maybe, Barbie celebrating her 50th birthday and surviving previous recessions she will give us HOPE that we can make it out of this current mess. 

Photo credit is courtesy of Mattel.

All Rights Reserved © Northwest Harley Blog
Advertisements

Read Full Post »

%d bloggers like this: