Archive for December 9th, 2008

red_wingAerosmith front man Steven Tyler was recently sighted at the New England International Auto Show.  During a press release he announced the Redwing Motorcycle company name (which he started) is no longer flying high.  The new name for the company is now Dirico Motorcycles which is named after Tyler’s brother-in-law (Marc Dirico) and the companies lead engineer.  It’s been widely rumored that Tyler received a “Dream On” letter from the Honda Motor Company legal staff. 

Steven Tyler

Steven Tyler

Biographer Laura Jackson reported about Tyler’s drug-fuelled ’80s and roller coaster life of excess – at one point spending over a million dollars on drugs – however, through numerous visits to rehab he has miraculously survived to continue performing and share his branding passions which range from Guitar Hero Aerosmith to custom motorcycles.  Don’t get me wrong, I think Tyler is one of the better singers of rock music and Aerosmith is in heavy rotation on my iPod.

But this celebrity branding thing is so 1980’s. The Dirico Motorcycles announcement is in my view a non-event!  Most of the stock motorcycle “enhancements” look to be superficial and a color palette with small details don’t equate to a $10K+ premium over an already inflated MSRP even from a rock and roll legend.  In this economy does anyone give a rip about the lifestyles of the rich and famous and their over inflated “works of art” viewpoints?

Read between the lines… this motorcycle company isn’t going to be about people who ink metaphors for their life into their own flesh.  If you live on the East coast, have seen a Redwing and have an alternate view I’d like to hear from you.

Photo courtesy of Redwing and Autoinsane.com web sites.


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dynaHarley-Davidson is recalling the 2009 models; FXDB, FXDC, FXDF and FXDL motorcycles.  Fewer than 400 motorcycles are affected. 

The fuel tank vent tube assembly may have been produced with a defective ultrasonic weld on the anti-slosh valve.  If the valve separates and the motorcycle is tipped over, it might leak fuel and in the presence of an ignition source could catch fire. Dealers are inspecting and/or replacing the part as required.

More information is located HERE or owners can contact Harley at: (414)343-4056.

Photo courtesy of HD web site.


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