Feeds:
Posts
Comments

Archive for July 7th, 2008

More women than ever are choosing to ride motorcycles as their main leisure activity. This bit of trivia is according to a recent survey by J.D. Power and Associates, where 12 out of every 100 motorcycles are sold to women – a 20 percent increase since 2003.

However, that’s just not enough women buyers for Harley or they aren’t getting a disproportionate share of those women buyers because the company marketers have spun up another promotion targeted exclusively for women. 

The deal is that every women who graduates from a Rider’s Edge course AND purchases a new Harley-Davidson motorcycle now through October 1, 2008 will receive a diamond ring.

This comes as no surprise from a highly male marketing team.  Motorcycling is a male dominated sport and there is very little information out there that speaks directly to woman’s interest in riding or getting her own bike…call me crazy, but today’s woman rider is college-educated earning $50,000 or more and is a role model in her community…do “diamond ring”  stereotype’s really work and influence women to make a purchase decision?

This is so yesterday’s news.  The Harley marketing staff needs to get a clue and bring on a few dozen female college interns to regain perspective.

Ring and Woman advertisement photo courtesy of HD

Advertisements

Read Full Post »

%d bloggers like this: