Green Is The New Black

Didn’t you know?
Critics argue that “green” is a passing fad. But, don’t tell Harley-Davidson because the marketing professionals have rolled out a military green marketing and media campaign with “American Bombshell” Marisa Miller.
I’m not talking about an “Inconvenient Truth” or environmental type of green.  Yes, Virginia — I’m talking fashion and the wearing of or [...]

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The Harley-Davidson Bucharest Empire

Once upon a time, a century or so ago, there was actually a shortage of information.  In small towns, people would even interrogate strangers passing through just to find out what was going on in the world.  Those days are long gone and today we have the reverse problem.  There is too much information.
Which brings [...]

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Harley-Davidson 2010 Line Up

Across six model platforms Harley-Davidson introduced nine new motorcycle models over the weekend as part of the 2010 product line launch.  Although rumors circulated about water–cooled touring models none rolled out.  H-D claimed this to be the most expansive new-product introduction in the history of the motor company.   Highlights are:

The Electra Glide® Ultra Limited received [...]

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The Perfect Venue

Colorado.  Well known for its magnificent scenery of mountains, rivers and plains.
Harley-Davidson management determined that the Rocky Mountain region with 53 peaks above 14K feet was the perfect place to hold the Summer Dealer Meeting in the Gold Rush mining town of – Denver. Later this week (July 25th) dealers will get revved up to [...]

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Harley-Davidson Bold Idea No. 2

It’s economics.  You can’t recycle when it costs more to use the existing product than to use the raw material.  You can try, but the economics will likely run you out of business.
And speaking of recycle costs, the H-D marketing folks who are never bashful to re-hash an idea, decided to change the dates and [...]

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Motorcycle Twits

Unless you’ve been living under a rock, you’ve most likely heard of Twitter.
Several of the major news organizations like CNN, ABC etc., are using social media tools and if you’ve followed updates over the last week on the Iran election, Twitter has been singled out as a major cyber-sympathizer source to help dodge government censorship.
I’ve [...]

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Harley Nurses A Flat Tire

My how things change.
A year ago with gas prices jacked to the $4.00 a gallon level scooter sales exploded.  Especially the 51 cc-to-155cc category as it was a break out year.  Dealers over ordered and now inventories are high.  2009 predictions seem to indicated the scooter party is over.
And speaking of party over… That “hissing [...]

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MV Augusta Twists The Throttle

I landed on the Discovery channel the other night and watched a rare look inside the MV Augusta factory, where they built the F4-312. 
You may recall Harley-Davidson acquired MV Augusta last year for $108M which was previously blogged HERE.
At any rate, I’ve watched the ‘Twist The Throttle‘ documentary series in the past, but MV Augusta was [...]

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Costco And Harley-Davidson Partnership

I love Costco and I hate Costco.
My displeasure is often traced to other people who shop there?  They say membership has its privileges and I’ve seen the people who flaunt it to no end. A person is lucky to not get run over by a Range Rover or Lexus SUV in the parking lot.  You [...]

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Motorcycle Sales Pessimism

Harley-Davidson is scheduled to report its first-quarter 2009 financial results April 16.
Even if you’ve been leveraging “guru” Cramer (Mad Money) to help make a fortune — who in my view has no more idea of what is going to happen tomorrow than the average chimp. Pessimism runs high especially after the motorcycle manufacture took the [...]

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