Green Is The New Black

Didn’t you know?
Critics argue that “green” is a passing fad. But, don’t tell Harley-Davidson because the marketing professionals have rolled out a military green marketing and media campaign with “American Bombshell” Marisa Miller.
I’m not talking about an “Inconvenient Truth” or environmental type of green.  Yes, Virginia — I’m talking fashion and the wearing of or [...]

Read Full Post »

Freedom Comes In A Chrome Package

Owners of motorcycles report being deeply attached to their bikes since the values of freedom are intrinsic parts of the owners lifestyle and resonate with an emotional bond.
Harley-Davidson continues to promote self-expression and a passion to escape the routine by releasing a new video featuring FREEDOM — in the form of thirty-four new 2010 models.  [...]

Read Full Post »

The Indian Trading Post

Navajo, or Dine -they call themselves, is the largest tribe of North American Indians.  They used sheep for its wool to make clothes, blankets, and rugs.  They also used the sheep for food.  They traveled by horse back on long distances to trade.  Then Navajo began making items to trade in towns.  There were also [...]

Read Full Post »

Nike Compassionate Clothing Campaign

According to miss-placed sources the Nike endorsement scouts have frantically been working to strike deals with high profile Scottish “residents” for a new line of casual wear.
The new ad campaign titled “Compassionate Wear: For Those Making A Fast Exit” pitches a 30-second TV commercial that depicts an ailing individual who is released from a “solitary [...]

Read Full Post »

Harley-Davidson Bold Idea No. 2

It’s economics.  You can’t recycle when it costs more to use the existing product than to use the raw material.  You can try, but the economics will likely run you out of business.
And speaking of recycle costs, the H-D marketing folks who are never bashful to re-hash an idea, decided to change the dates and [...]

Read Full Post »

Harley Hispanic Trends

I’ve written previously that Harley-Davidson has been losing traction in worldwide motorcycle sales and is pushing a marketing strategy that focuses on attracting more Latino-centric customers and other racial minorities to the biker lifestyle.
With costly and parallel marketing efforts the company is pushing multi-generational and multi-cultural marketing campaigns.  Like a circus clown juggling all balls, [...]

Read Full Post »

Outrun The Sun

In a world where business people are constantly trying to hoodwink us, with extensive marketing and constant barking to pay attention the Harley marketing team has upped the ante and quietly paved the way to fabricate a fake brand.
I’m talking about the “TRUE BLOOD” Iron 883 which was developed for a nonexistent audience on TV.  [...]

Read Full Post »

Harley-Davidson Legitimizes Brawling

I was channel surfing the other night and stopped on an advertisement for “UFC 2009 Undisputed.”  It’s a new video game by THQ set to release May 19th and based on the Ultimate Fighting Championship (UFC).  It features mixed martial-arts fighters in the world and the TV ad was an effective stop-action mix of real [...]

Read Full Post »

Harley-Davidson’s Tea Party

Appropriate or not many of the news outlets capture footage of corporate moguls emerging from private jets and images of lavish hotels, expensive gifts being showered on senior executives and clients at corporate events and then they turn right around as a “muckraker” and help fuel the fiery populist rage whipping across this country.  We’ve [...]

Read Full Post »

Desperation Marketing

The most recent example of Corporate America “desperation marketing” is below.  Emailed from GM’s Troy A. Clarke, Group Vice President and President GM North America.   Customers are getting these because they own a GM car, but it’s really in poor taste for GM to try and use customer personal information for the purposes of political [...]

Read Full Post »