Freedom Comes In A Chrome Package

Owners of motorcycles report being deeply attached to their bikes since the values of freedom are intrinsic parts of the owners lifestyle and resonate with an emotional bond.
Harley-Davidson continues to promote self-expression and a passion to escape the routine by releasing a new video featuring FREEDOM — in the form of thirty-four new 2010 models.  [...]

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Outrun The Sun

In a world where business people are constantly trying to hoodwink us, with extensive marketing and constant barking to pay attention the Harley marketing team has upped the ante and quietly paved the way to fabricate a fake brand.
I’m talking about the “TRUE BLOOD” Iron 883 which was developed for a nonexistent audience on TV.  [...]

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Harley Looks To Space

Today I found myself staring off into space as I watched the morning launch of the Hubble repair payload (STS-125).  It made me think….  Harley-Davidson – never known for a delicate marketing touch – should look to NASA and launch the mother of all campaigns, an everywhere you look, invade your dreams advertising campaign in [...]

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Laptop Hunter Redefines Deceit

Way back in ‘05 the boyz of OCC (not to be confused with the Office of the Comptroller of the Currency) showed us what they do best with a Microsoft operating system crash while designing the custom choppers for America’s corporations.  Microsoft hired OCC to build their own name inspiring Microsoft SQL Bike.
Now Microsoft has [...]

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Costco And Harley-Davidson Partnership

I love Costco and I hate Costco.
My displeasure is often traced to other people who shop there?  They say membership has its privileges and I’ve seen the people who flaunt it to no end. A person is lucky to not get run over by a Range Rover or Lexus SUV in the parking lot.  You [...]

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Printed Paper Fades

Traditional media is dying in front of our very eyes.
The 146 year-old “Seattle Post-Intelligencer” (P-I) goes full Web tomorrow and becomes the largest northwest daily newspaper to go entirely digital.  Although it’s a shadow of the old printed paper it will now focus more on local news, with a much smaller staff.  And just last [...]

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It’s Harley Time

Do you remember the beer maker days of yesterday where the desperation for our refreshment $$ ran so high they needed to exposed us to, two voluptuous young women with pounds of bouncing exposed cleavage who got in a “Catfight” that ended with wrestling in wet cement before falling into a sultry kiss?
I do.  The [...]

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Modeling The V-Rod Muscle

I’m not talking about scientific modeling of stress joints in the R&D department! 
Harley-Davidson announced a new ad campaign that will start Oct. 10th featuring Marisa Miller.  She will be the person promoting the new V-Rod Muscle motorcycle, a sporty, sleek bike that targets a younger, urban and affluent demographic. 
Miller is a Victoria’s Secret model and has [...]

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Harley-Davidson Advertising Overload

Have we become immune to marketing ploys? 
Here comes another one in my inbox (slightly modified by yours truly).  Have you notice how Harley-Davidson has put the CVO operations in charge of advertising?  I speculate this is true because those Scream’n Eagle upgrades on all its advertising lately has me totally overloaded at how fast and [...]

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Legends Never Stop

Working together to improve their joint bottom lines IBM and Harley teamed up for a new television ad promoting the way IBM’s portal technology (H-Dnet) helps the motor company advance its brand identity online.
The four-minute ad was filmed on location at Milwaukee HQ, in Daytona Beach, and at Hal’s and Wildfire dealerships.  It’s a testimonial-type [...]

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