Many of us have experienced EDT and not known it! Mix that with better, cheaper, faster… a common corporate mantra these days, and you have a catchphrase that leaves out a significant element. Better, cheaper and faster for whom? Long term business success means the “whom” must ultimately be your customers yet isn’t it odd [...]
Archive for February, 2010
Harley’s Expectancy Disconfirmation Theory
Posted in 2010 Models, Advertising, Brand Loyalty, Dealer News, Harley, Harley-Davidson, Motorcycle, Motorcycle Sales, Oregon, Paradise HD, Products, tagged 2010, Albany Harley-Davidson, AMC, customers, Dealer Incentive, EDT, Expectancy Disconfirmation Theory, H-D, Harley, Harley-Davidson, HD, Motorcycle, MSRP, Oregon, Oregon Dealers, Paradise Harley-Davidson, PHD, Price, Purchase, Repeat, Retention, Rider Interaction, Street Glide on February 2, 2010 | 4 Comments »











