Ambitious new motorcycles. Nine in fact for 2010 as Bill Davidson (VP of Core Customer Marketing) stated at last year’s launch of the new models: “We are thrilled to offer our customers nine new models and a full selection of products… that lets their enthusiasm for enjoying great motorcycles continue at full throttle!” [exclamation point [...]
Archive for January, 2010
Can I Get A Toaster With That
Posted in 2010 Models, Advertising, Brand, Dealer News, Harley, Harley Engines, Harley-Davidson, Latest News, Motorcycle, Motorcycle Sales, Products, tagged $36499.00, 107 year-old brand, 2010, Bill Davidson, CEO, CVO Ultra Classic Electra Glide, Discretionary Funds, H-D, Harley, Harley-Davidson, HD, Keith Wandell, Prices, Sky High, Toaster, VP of Core Customer Marketing on January 28, 2010 | 7 Comments »
Reconciliation With Sleepy Ted
Posted in Living Life, Oregon, Politics, tagged 67, Arrogance, Blind Arrogance, Ego, High Income, Ian Bradshaw, Lack of Humility, Measure 66, Oregon Gov. Ted Kulongoski, Oregon’s personal income tax rate, Political, recovering addicts, Tax and Spend Legislators, Taxation Addicts, Taxation Addicts Anonymous, The “other guy” Campaign on January 27, 2010 | 4 Comments »
NO thanks! It’s a reference to Oregon Gov. Ted Kulongoski and the rift between the average Joe and state legislators which is now as wide as the Grand Canyon. I woke up this morning disappointed, even a little discouraged and a whole butt load of resentment. Why? Well you see Multnomah county determined the future [...]
The ‘Ol 48
Posted in 2010 Models, Brand, Brand Loyalty, Buzz Colors, Dark Custom, Dealer News, Harley, Harley Engines, Harley-Davidson, Motorcycle, Old School, Products, tagged 48, aura of rebellion, authentic, bad attitude, blacked out, broken-in, bulldog-stance, Classic, Cross Bones, custom cool styling, distinctive, Fat Bob, Forty-Eight, Harley, Harley-Davidson, Iron 883, marketing, Motorcycle, Nightster, radical, raw, Real Deal, slammed, Sportster, straight-on style, Street Bob on January 25, 2010 | 4 Comments »
Harley tells us it’s the real deal — and it’s coming soon. Using nearly every marketing adjective possible in the dictionary — raw, slammed, bulldog-stance, classic, radical, straight-on style, bad attitude, distinctive, authentic, broken-in, blacked out, aura of rebellion, custom cool styling and the ever fav “low profile” — to describe the new, but “old” Forty-Eight model. The new [...]
Too Big To Fail
Posted in 2009 Models, Advertising, Brand, Brand Loyalty, Buell, Dealer News, Earnings, Harley, Harley Engines, Harley-Davidson, Latest News, Motorcycle, Products, tagged 1993, 2009, CEO, Curb, Cut, Demand, Earnings, Economy, Financial, Financial Loss, H-D, Harley, Harley-Davidson, Harley-Davidson Financial Services, Harvard Business School, HD, HDFS, Keith Wandell, layoffs Reduce Costs, Marketing Myopia, President, Q4, Q4'09, Reaction, Reactive, Revenue, Shrink, Slash, Soul, Theodore Levitt on January 22, 2010 | 3 Comments »
Harley-Davidson reported its first quarterly loss since 1993! No surprise given home foreclosures, unemployment fear, stalled economy and ice-cold demand for high-end, premium priced motorcycles. For Q4’09, H-D reported revenue of $764.5M and a loss of $147.2M. Affecting Q4’09 results was the previously announced 53.1% reduction in motorcycle shipments from the year-ago period and $167.1M [...]
The Changing Landscape
Posted in 2009 Models, 2010 Models, Brand Loyalty, Earnings, Harley, Harley Engines, Harley-Davidson, Latest News, Legal, Legislation, Motorcycle, Oregon, Politics, tagged 9% Increase, Closure, Cut Means Cut, Economy, Government Job Growth, Government Spending, H-D, Harley-Davidson, HD, Layoff, Legislation, Local Shops, Measure 66, Measure 67, motorcycles, One-size-fits-all Legislation, Oregon, Oregon Legislature, Private Sector, Raises, Rebuild, Repair, Service Work, Skilled Workers, Special Ballot, State Spending, Tax, Tax Burden, TAXES, The Oregonian on January 21, 2010 | 3 Comments »
Harley-Davidson has undergone a grueling restructuring over the last year to better compete amid less demand. The economy and housing bubble depleted consumers’ wealth and left a lot of folks unwilling to spend on Harley’s high-end bikes. I anticipate that Harley will remain at least three quarters away from achieving positive retail sales trends in the [...]
2010 Bucket List
Posted in 2010 Models, Canada, Harley, Harley-Davidson, Motorcycle, Oregon, Spearfish, Washington, tagged 2010, 70th Anniversary, Black Hills, Black Hills State University, British Columbia, Cover Bands, Ferry, Flagstaff, Grand Canyon, Harley, Harley-Davidson, HOG, Kingman, Laughlin, Montrose, Nevada, Olympic National Park, OR, Oregon HOG, Pendleton, Phoenix, Port Angeles, Rally, Reno, Rides, River Run, Route 66, Sammy Hagar, SD, South Dakota, Spearfish, Street Vibrations, Sturgis, Victoria on January 19, 2010 | 3 Comments »
Happiness is doing what you love and given the northwest rain, gale force winds and cold weather means – I’m not feeling the motorcycle love! So, what else is there to do, but look ahead to the new year and map out some rides?! A couple of trips that I’m hoping to budget for: Drive [...]
SAMCRO Season 3
Posted in 2010 Models, Clubs, Harley-Davidson, Motorcycle, Outlaw Biker, Video, tagged 1 Percent, 1%, Bold, Book of Eli, Brawls, bullets, California, Charming, Clubs, Forever Sam Crow, FX, FX Networks, FX Productions, Gang, Gemma, Gritty, HAMC, HAMC Advisor, Harley, Harley-Davidson, Henry Rollins, Jax, John Landgraf, Kurt Sutter, Marauding Gangs, Mayan, Mayhem, Media Darlings, Michael Tolkin, Mindless Diversion, Motorcycle, Motorcycle Gang, Motorcycle Gangs, OMC, OMG, One-Niner's, Opie, SAMCRO, SOA, Sons of Anarchy, Stockholm Syndrome, Television, TV, Violence, White Power on January 18, 2010 | 1 Comment »
If the first installment of “Son’s of Anarchy” (SOA), Kurt Sutter’s unique take on a motorcycle gangs modern life, served as a refreshing kick during a woeful aftermath of the financial crisis, then the 2nd installment served as a protest on assault weapon prices and the growing divide between the haves and the have-nots. Even [...]
Winning Motorcycle Dealers
Posted in 2009 Models, Dealer News, Harley-Davidson, Montana, Motorcycle, Motorcycle Sales, Washington, tagged 2009, Beartooth Harley-Davidson, Bend Euro Moto, Billings, business management, community involvement, Customer Service, Dealer News, Downtown Harley-Davidson, e-commerce, H-D, Harley, Harley-Davidson, HD, Montana, Moto Corsa (Portland), Motorcycle, Renton Motorcycles, retail design and merchandising, Sales, Skagit Powersports, South Sound Motorcycles, Top 100 Awards, Washington on January 14, 2010 | Leave a Comment »
The U.S. motorcycle market endured some tough times as a whole in 2009. According to recently released industry sales figures U.S. motorcycle sales declined 41% this past year, however, a couple northwest Harley-Davidson dealers were named among the Top 100: MONTANA – Beartooth Harley-Davidson/Hi Mountain Recreation (Billings) WASHINGTON – Downtown Harley-Davidson Renton (Renton) Non-Harley dealers [...]
Harley’s Push And Pull Strategy
Posted in 2008 Models, 2009 Models, 2010 Models, Advertising, Brand, Dealer News, Harley, Harley Engines, Harley-Davidson, Latest News, Motorcycle, Products, tagged Advertising, Competitive Bike Exchange, Consumer, Creation, Demand, H-D, Harley, Harley-Davidson, HD, marketing, Promotion, Push and Pull, Sales, Spending, Strategy on January 5, 2010 | 2 Comments »
Marketing theory distinguishes between two kinds of promotional marketing – “push” and “pull.” A “push” strategy uses the company’s sales force and trade promotion to create consumer demand. A “pull” strategy is one that requires heavy advertising spending and consumer promotion to build up demand for the product. It’s the beginning of a new year [...]
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