I’ve written previously that Harley-Davidson has been losing traction in worldwide motorcycle sales and is pushing a marketing strategy that focuses on attracting more Latino-centric customers and other racial minorities to the biker lifestyle. With costly and parallel marketing efforts the company is pushing multi-generational and multi-cultural marketing campaigns. Like a circus clown juggling all [...]
Archive for June, 2009
Harley Hispanic Trends
Posted in 2009 Models, Brand, Brand Loyalty, Harley, Harley Engines, Harley-Davidson, Motorcycle, Motorcycle Sales, Women Clubs, tagged Alfredo de Villa, Brand, Caucasian, demographics, Harley, Harley-Davidson, Harlistas, Hispanic, Jose Antonio Fernandez, Karina Jaramillo-Saa, Latino, marketing, Mass Affluent, Multi-cultural, Multi-generational, Purchasing Power, Wal-Mart on June 5, 2009 | 4 Comments »
The Game Of The Name
Posted in 2009 Models, Advertising, Brand, Harley-Davidson, Motorcycle, Motorcycle Sales, Old School, tagged Buell, Ellis Pitt, Harley, Harley-Davidson, Ian Wride, Mac Motorcycle, Mark Wells, Motorcycle, Nottinghamshire, UK, Xenophya Design on June 5, 2009 | 1 Comment »
Choosing a name, either for a product or a whole company, is not an easy task. Every serious prospect is typically registered to one company or another — often car manufacturers — and although many are not in actual use, the right to that name, and all the possible variations or abbreviation of it, are [...]
MV Augusta Twists The Throttle
Posted in 2009 Models, Brand, Harley-Davidson, Motorcycle, Motorcycle Sales, tagged Alpinestars, Bimota, BMW, CADSI, Cagiva, Claudio Castiglioni, Corso di Porta Ticinese, DADS, Discovery, Discovery Turbo, Ducati, F4 Engine, Girard-Perregaux, Harley, Harley-Davidson, Honda, Italian, Kawasaki, Lake Varese, LMS, Merger, Milan, Motorcycle, MV Agusta, MV Augusta, Palace Grand Hotel, Sales, Suzuki, Trussardi, TV Documentary, Twist The Throttle, Varese Italy, Yamaha on June 4, 2009 | Leave a Comment »
I landed on the Discovery channel the other night and watched a rare look inside the MV Augusta factory, where they built the F4-312. You may recall Harley-Davidson acquired MV Augusta last year for $108M which was previously blogged HERE. At any rate, I’ve watched the ‘Twist The Throttle‘ documentary series in the past, but MV [...]
Mr. Wandell: Oregon Is Open For Business
Posted in Brand, Harley, Harley-Davidson, Motorcycle, Motorcycle Sales, Oregon, tagged Arlen Specter, Bend, Bob Casey, Bottle Bill, CA, China Gateway, Governor Lazy-Ted, Harley, Harley-Davidson, Jobs, Keith E. Wandell, Open For Business, Oregon, Oregon Economic Development, Pearl District, Plant Closure, Quality of Life, Silicon Forest, Vacation, York Plant on June 3, 2009 | 4 Comments »
I decided to write Harley-Davidson and personally shout out that they are welcome and the state is open for business! The letter is below. Mr. Keith E. Wandell President and CEO Harley-Davidson, Inc. Milwaukee, WI 53201 Dear Mr. Wandell: After reading Senators Arlen Specter and Bob Casey letters on the potential York plant closure [...]
Outrun The Sun
Posted in 2009 Models, Advertising, Brand, Brand Loyalty, Harley, Harley-Davidson, Motorcycle, Motorcycle Sales, tagged Ads, Advertising, Brand, Cross-Promotion, Goth, Harley, Harley-Davidson, HBO, Iron 883, marketing, Motorcycle, Outrun The Sun, True Blood, Vampires on June 3, 2009 | 2 Comments »
In a world where business people are constantly trying to hoodwink us, with extensive marketing and constant barking to pay attention the Harley marketing team has upped the ante and quietly paved the way to fabricate a fake brand. I’m talking about the “TRUE BLOOD” Iron 883 which was developed for a nonexistent audience on [...]
Harley And The Goats
Posted in 2009 Models, Brand Loyalty, Harley, Harley-Davidson, Motorcycle, Motorcycle Sales, tagged 3R-C Engine, C-10 Pickup, Chapter 11, Chevrolet, Corona, Corvair Monza, Deja Vu, GM, GTO, Harley, Jaguars, Jimmy Carter, NYT, Pennsylvania, Pontiac, Ronny & The Daytona's, Toyoglide, Toyota, York Plant on June 2, 2009 | Leave a Comment »
I’m fascinated by the rapid decline of the American car industry. And given Harley-Davidson’s consideration of closing its main assembly facility in Pennsylvania and moving production elsewhere is it déjà vu all over again? GM and Chrysler went through the same China and Mexico facility debate to lower cost and cope with sales downturns now [...]
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