I’m not a brand expert, but brand promise (“This brand is all about….”) seems to be the corporate mantra and all companies are looking at how to best bond with customers and retain their loyalty. I don’t like to admit that I’m a fan-boy for certain brands. I’ve come to realize that there are probably [...]
Archive for October 31st, 2008
Brand Promise
Posted in Brand, Brand Loyalty, Harley, Harley-Davidson, Motorcycle, tagged Black Butte Porter, Born, Brand, Brand Loyalty, Coffee, Deschutes Brewery, Facebook, Google, Harley, Harley Facebook, Harley-Davidson, Marlboro Man, Motorcycle, REI, Starbucks, Tillamook Cheese, Tommy Bahama on October 31, 2008 | Leave a Comment »
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