Brand Promise

I’m not a brand expert, but brand promise (“This brand is all about….”) seems to be the corporate mantra and all companies are looking at how to best bond with customers and retain their loyalty.  I don’t like to admit that I’m a fan-boy for certain brands.  I’ve come to realize that there are probably [...]

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Black And White And Red All Over

I’m not talking about MC ‘cuts’, but the motorcycle publishing business.  On newspapers, the news has gone from bad to worse. It looks like 2008 will be the worst on record with a double-digit drop in advertising revenue and heightens the survival debate of papers. Then add magazines to the list of things us consumers [...]

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Harley-ween

It’s that time of year.  Halloween, not home foreclosures.   But one could debate that this year’s home default rate is scarier than last when this comic first released.
It’s only a few days away and preparations have resulted in spider webs and jack-o-lanterns everywhere.  I’ve never been one of those people who need a dose of “pants-crapping terror“ which seems to always occupy the movie [...]

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Motorcycle Pie In The Sky

Do you have a friend whose motorcycle is, well ummm…not so easy on the eyes…?  Afraid to tell them in person, then you may want to forward this post?
Harley-Davidson just launched yet another demand creation marketing campaign disguised as a contest.  The prize could be a new Harley motorcycle – the one you customize online. [...]

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Münch Mammut Sets Record

The results are in for the MidAmerica Vintage Motorcycle auction.  Thirty-six bikes sold for a total of $188,680.  The event took place October 11th in St. Paul, Minnesota. The auction high water mark was set by a Münch Mammut 1200 TTS, which sold at $57,240.  Most of the other bikes sold in well under $5K each. View the [...]

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The Promise Of Tickets

Imagine for a moment you’re on a motorcycle trip during a beautiful August week through the Wallowa Valley.  It’s a broad corridor of grass, framed by big mountains and dotted with various ranches.  As the road climbs into the Wallowa Mountains you pass old growth forest and clear-running rivers then finally arrive at Hells Canyon.  [...]

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Ducati And HOOPP Merger

The Ducati Superbikes immediately strike you with a no-nonsense attitude.  Performance is first and foremost in every detail.
I’ve made a few motorcycle trips with the “Ducati Boyz” in past years.  It was like the classic children’s book of the Tortoise and the Hare. The “Duc’s” would zoom by us cruisers, but our persistence and patience [...]

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Ride Free

Many motorcycling events raise money for charity and support great causes.  
Although not a fund raiser (like many OVMA events), yesterday’s “Free The Colors” ride supported a most worthy and noble cause. In my view the ride felt more about what a riding experience can do for the motorcyclist soul….the experience being one thing, but [...]

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Remembrance Flag

I caught a quick blurb of Dennis Miller (comedian) the other night about a petition to establish a National Remembrance Flag.  This was my first introduction to the concept and decided to check it out.
The origin of this idea and petition is based on George Anthony Lutz II  (Tony) who was killed on patrol inside Fallujah, [...]

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Syndication

I dreamt about blog comments last night.  Indeed I need a good night’s sleep.  The bad dream went something like this…
Fulfilling Dreams:  Mac, you are an amateur, arrogant, vindictive little brat who has irreparably damaged the Harley-Davidson brand and soiled the reputation of motorcycle journalism as a whole. Not only are you as inarticulate as a [...]

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